MediaRadar's Hispanic Magazine Service measures and compiles advertising space and expenditure data for six Hispanic magazines. The magazines that are processed are reflective of the top readership among the Hispanic community. The magazines are obtained via subscription and all ads are coded as National.
Rates are obtained directly from the publication or via Standard Rates & Data Service (SRDS). If a publication has both worldwide and North American rates, the North American rates are used.
Expenditures are reported based on current open one-time rates, excluding commissions and frequency or volume discounts, but including premium charges (e.g., cover positions, color, bleed).
Note that the following Hispanic targeted magazines already within the Consumer Magazine Service will remain there:
PARENTS LATINA
PEOPLE EN ESPANOL
LATINA – through 2018
SIEMPRE MUJER - through 2017
SER PADRES - through 2017
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