Vivvix's Local Magazine Service measures and compiles advertising space and expenditure data on 29 Local magazines. The magazines that are processed are reflective of the top DMA's. The magazines are obtained via subscription and all ads are coded as National. Rates are obtained via SRDS. Expenditures are reported based on the current gross open one-time rates. Premiums are added for location and coloration.

Edition, Issue Date, Ad Type, Size, Page Number, and Color are captured by Vivvix and available in Magazine Schedule Reporting.