Vivvix reports occurrence and expenditure data for approximately 275 Business-to-Business publications. The publications are obtained via paid or complimentary subscription. Advertiser and brand expenditures as well as pages are reported by publication on a monthly basis.

The data collection consists of Business-to-Business magazines from a wide range of SRDS categories. The data is collected, and account names are assigned using Vivvix Central – Vivvix’s classification system. The rates are obtained from either the publication or those published in SRDS. The rates are based upon the onetime open line rate for full page black & white. Premiums are added for location and coloration. Edition, Issue Date, Ad Type, Size, Page Number, and Color are captured by Vivvix but are not broken out within the application.