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How is media spend broken out in a report listing broadcast weeks?
How is media spend broken out in a report listing broadcast weeks?
Vivvix Support avatar
Written by Vivvix Support
Updated over a week ago

Spend broken out by week:

-Network TV, Spot TV, Cable TV, Spanish Language Network TV, Syndication TV, AVOD/OTT

-Internet Display, Online Video, Mobile Web, Mobile Web Video, Mobile App, Paid Social

-Local Newspapers, National Newspapers, Hispanic Newspapers

-Monthly Consumer Magazines, Local Magazines, Hispanic Magazines, B-to-B Magazines

-Local Radio

-Cinema

Monthly Media spend divided evenly among that month’s weeks:

-Internet Search

-Network Radio, National Spot Radio

Monthly Media spend listed only in first week of month:

-Outdoor

Media spend that can be broken out by day:

-Network TV, Spot TV, Cable TV, Spanish Language Network TV, Syndication TV, AVOD/OTT

-Internet Display, Online Video, Mobile Web, Mobile Web Video, Mobile App

-Local Newspapers, National Newspapers, Hispanic Newspapers

-Monthly Consumer Magazines, Local Magazines, Hispanic Magazines, B-to-B Magazines

-Local Radio

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