How can I view to see all levels of taxonomy (Category, Parent, Brand, Product) and a list of Competitors?

The Advanced Info feature allows users to see all levels of taxonomy (Category, Parent, Brand, Product) and a list of Competitors for a selected entity.

How it Works

The Advanced Info functionality is available to users when setting up a profile:

A custom report within the Explore feature:

Or a Data Story within the Focus AI feature:

In the results list or selected list, an Ⓘ icon will be visible to the right of each entity.

Clicking the info icon will show all levels of the taxonomy at the Category, Parent, Advertiser, Brand, and Product levels for the selected entity.

You can further refine the Parent, Advertiser, Brand and Product lists by selecting one or more Categories. A list of Competitors for the selected entity is also displayed.

By default, this list will display Competitors at the same level as the selected entity, but the selection can be changed to show entities at the Parent, Advertiser, Brand or Product level.

The Competitors list is also filtered based on the selection of one or more categories. Each of the lists is limited to the top 100 results.