Term | Description | Example |
Media Owner | Parent company of the media brands | Walt Disney Co. |
Media Ultimate Brand | Subsidiary group of media brands | ESPN |
Media Brand | Group of properties within the same market with the same media brand | ESPN Boston ESPN Desportes |
Media Owner, Media Ultimate Brand, and Media Brand can be included as sorts selections within the Layout tab in the Explore feature:
They can also be selected as column headings:
You can select Media Owner, Media Ultimate Brand, and Media Brand as filter options when including Properties in the Media/Markets tab in Explore:
