360 Media Buyers, Brands & Agencies
Column Type Descriptions
Column Type | Description |
Time Period | Years, Months, Quarters, Weeks, etc. in the columns. Good for time period trending. |
Pivot Export | Removes column headings for easy export & pivot table manipulation in Excel. |
Media | Media Types in the columns. Good for Media Mix reports. |
Market | Markets in the columns |
Property | TV Stations, Websites, Radio Stations, Publications, etc. in the columns. |
Time Period/Property | Double Pivot on Time Period & Property in separate columns. EX: Jan 2023/WNBC, Feb 2023 WNBC) |
Property/Time Period | Double Pivot on Property/Time Period in separate columns. (EX: WNBC Jan 2023, WNBC Feb 2023) |
Daypart | TV Dayparts in the columns. (EX: Prime, Late News, Early Fringe) |
Length | Length of spot in the columns (EX: :15 sec, :30 sec, :60 sec) |
Pod Placement | Position of the spot in the commercial pod. |
Pod Position Break | Designates all spots following a promo break or local break interval of 10-to-124 seconds in length. |
Media Owner | The parent company of media brands in the columns. (EX: Walt Disney Co.) |
Media Ultimate Brand | Subsidiary group of media brands in columns. (EX: ESPN) |
Media Brand | Group of properties within the same market with the same media brand in columns. (EX: ESPN Boston, ESPN Desportes) |
TV Schedule | Includes granular details for each TV spot captured. |
Radio Schedule | Includes granular details for each Local Radio spot captured. |
Magazine Schedule | Includes granular details for each Magazine ad captured. |
Newspaper Schedule | Includes granular details for each Newspaper ad captured. |
360 Media Sellers
360 Media Seller clients have access to all column types listed above along with the additional column headings listed below. All of these column types (report templates) can be used for prospecting purposes.
Column Type Descriptions
Zero Share | Advertisers appearing on competiting media properties (TV Stations, Radio Stations, Websites, etc.) who are not appearing on your media property. |
Mutual | Advertisers appearing on two or more media properties. |
Exclusive to Me | Advertisers appearing exclusively on a media property. |
New Business | Advertisers appearing for the first time in a recent time period vs. a previous time period (EX: New in Jan 2026, did not appear in all of 2025) |
Inactive | Advertisers who were active in a previous time period but are not active in a recent time period (EX: Appeared throughtout 2025, did not appear in Jan 2026) |
You can select these column headings in the Layout tab within Explore.
If you have any additional questions, you can reach out to your local MediaRadar Client Success Manager. Our support team is also available for assistance via email at customersupport@mediaradar.com.