Announcement is any ad that announces personnel changes, deaths, obituaries or if the company is changing its name.

Comb Copy (Combination copy) implies multiple items featured in the same ad. This is where 3 or more products are in an ad that all fall within the same industry but would fall in different categories under that Industry.

Combo is an ad that features 2 Products that have two distinct product names that are indicated in the ad.

Corporate Promotion is devoted to selling the image, reputation, or name of a company, division, or strategic business unit by extending beyond the direct sale of a specific product or service.

DR stands for Direct Response. Include information on how to order products or it focuses on where to call or write for a catalogue even if the store addresses are listed. It can also focus on how to order a product or service, even if store addresses are listed.

General Promotion (and Multi-category) is used when three or more products are advertised that would have individually been categorized within the category group that the "General Promotion & Multi-Category" represents. It is also used for nonspecific general promotion ads.

House Brand as a product descriptor is not used by our regular collection groups. It was created for other purposes, but still appears in the applications.

Legal Messages is any ad indicating redemption notices, legal notices, bankruptcy notices, dividend notices, liquidity notices, conversion notices, and annual notices, invitations to bid or distribution of shares.

Mobile App pertains to all products that refer to themselves as applications or “apps” for a mobile device.

NEC is an acronym for "Not Elsewhere Classified". It is akin to an "All Other" category. Because our classifications are very specifically defined, when a product or service doesn't fit into a particular category, we put it in the NEC categories.

Online is a descriptor used when the focus of the ad is on a product, service, or information that is received via the Internet. The advertisement is driving you to go to an online site that offers a service, or the advertisement is an online-only product (e.g. Google.com – it’s not software that I purchase and run, it’s a search engine that I can only access online).

Sponsored Event is an event sponsored by the product or company.

Vignette is a short literary sketch sponsored and bundled with a commercial. It may be a trivia question, cooking tip, public-interest item or program-material-related sketch but generally not directly related to the product. Vignettes can air alone or bundled with a commercial.