LOCAL:

Spot TV

NATIONAL: Network

Cable

Syndication

Spanish Network

MediaRadar's monitoring technology uses audio/video recognition to capture and identify each ad occurrence.

National TV: NETCOSTS ad pricing data (starting 2018)

Pre-2018: 30 sec rates submitted by Networks, Syndicators & agencies.

Spot TV:

MEDIACOSTS ad pricing data.

Pre-2025: Avg Unit :30 rates submitted by local stations & agencies.

TV ratings provided by Nielsen, integrated with ad units. Nielsen subscription required

Yes

Ad-supported Video On Demand (AVOD)

SVR (Streaming Video Recorder) software installed on panelist's device and collects ads delivered to the home network router's IP address.

Weighted statistical model extrapolating advertiser investments across all devices using platform valuations, financial data, third-party benchmarks, engagement metrics, ad load reports, and industry CPMs, representing comparative market value.

N/A

Yes

Live Streaming Sports

Sourced from a third-party provider, processed through MediaRadar’s monitoring technology. Program, event, and episode details are received in advance. MediaRadar generates internal IDs to track. During collection, creatives and occurrences are mapped to the corresponding event ID.

Priced using a direct buy approach. Rates are benchmarked against comparable linear sports content, publicly available data, and third-party aggregators. Spend is estimated per occurrence using a weighted cost-per-unit model that factors in the specific sporting event, commercial position (pre-, post-, or in-game), daypart, and ad duration.

N/A

Yes

Display

1.2 Million member Human Panel comprised of 850 thousand desktop and 375 thousand mobile panelists + Proprietary spider technology probes websites in an ongoing manner and takes snapshots of pages to capture all the ads on that page.

CPM data sourced from publishers and several industry sources merged with ad impression delivery estimates from SimilarWeb's consumer panel.

2+ IMP estimates derived from SimilarWeb's consumer panel

Yes

Online Video

1.2 Million member Human Panel comprised of 850 thousand desktop and 375 thousand mobile panelists + Proprietary spider technology collects in-stream linear (pre, mid & post roll) video advertising from sites with video players.

CPM data sourced from publishers and several industry sources merged with ad impression delivery estimates from SimilarWeb's consumer panel.

2+ IMP estimates derived from SimilarWeb's consumer panel

Yes

Mobile Web & App

1.2 Million member Human Panel comprised of 850 thousand desktop and 375 thousand mobile panelists + Proprietary spider technology collects smartphone display advertising from mobile web sites and apps.

CPM data sourced from publishers and several industry sources merged with ad impression delivery estimates from SimilarWeb's consumer panel.

2+ IMP estimates derived from SimilarWeb's consumer panel

Yes

Mobile Web Video

1.2 Million member Human Panel comprised of 850 thousand desktop and 375 thousand mobile panelists + Proprietary spider technology collects smartphone video advertising from mobile sites.

CPM data sourced from publishers and several industry sources merged with ad impression delivery estimates from SimilarWeb's consumer panel.

2+ IMP estimates derived from SimilarWeb's consumer panel

Yes

Paid Search

N/A

Spend for Top 20,000 advertisers on Google. Paid Desktop & Mobile - Text & PLAs. Estimates based on keywords used, average click-through rates & average pricing. Data provided by Adthena

Estimated number of clicks per keyword for Top 250 keywords per advertiser

No

Social

Facebook, X & Instagram paid ads collected from newsfeeds of opt-in panel.

Expenditures calculated based on Occurrences, Relative Frequency of Ads & CPM data sourced from industry estimates.

Modeled from baseline metrics & third-party data, then weighted against panel collections to estimate each brand’s share of overall ad exposure.

Yes

Local Radio

Station-level units & ads provided by an outside partner (45 mkts). Audio pattern matching technology to detect & identify ads.

Estimated spend is calculated using SQAD CPPs + Nielsen Audio audience estimates. Spend for AdEase occurrances begins in 2021. MediaMonitorsspend available prior to 2021 with less market coverage.

N/A

Yes (most)

National Spot Radio

n/a

Market-level spend by product provided by sales rep firms, based on contract sales.

N/A

N/A

Network Radio

n/a

Radio networks supply monthly brand/product-level expenditures.

N/A

N/A

Consumer Magazines

Sunday Magazines

Publishers provide physical or digital marked issues indicating all full-run and part-run ad units. MediaRadar uses digital scanners to independently confirm all ad occurrences.

Publishers provide rate cards. One-time open rates are used to estimate expenditures.

Magazine ratings provided by MRI and integrated with ad occurrences. MRI subscription required

Yes

B-to-B Magazines

Local Magazines

Hispanic Magazines

Issues obtained by subscription. Digital scanners are used to process ad occurrences.

Rate cards from publishers or via SRDS. One-time open rates used to estimate expenditures.

N/A

Local & Hispanic

Newspapers

(Local + Nat'l)

Local Hispanic Newspapers

Full-Run sections are checked systematically. All Run-Of-Press (ROP) ads except agate classified are processed.

Based on rate card. Specific rates for category, day of week and section are used.

N/A

Yes (most)

Outdoor

n/a

Market-level spending by product provided by participating plant operators.

N/A

N/A

Cinema

n/a

National + Regional spend by product provided by National Cinemedia & Screenvision

Impression estimates provided by NCM & SV

Yes, National ads