LOCAL:

Spot TV

NATIONAL: Network

Cable

Syndication

Spanish Network

Vivvix's monitoring technology uses audio/video recognition to capture and identify each ad occurrence.

National TV: SQAD NETCOSTS ad pricing data (starting 2018)

Pre-2018: 30 sec rates submitted by Networks, Syndicators & agencies.

Spot TV:

Avg Unit :30 rates submitted by local stations & agencies.

TV ratings provided by Nielsen, integrated with ad units. Nielsen subscription required

Yes

Ad-supported Video On Demand (AVOD)

Automated navigation drives ACR tech to view selected programs & collect ads as served

Define baseline ad revenue for each platform. Data is statistically weighted & modeled across personas, brands & platforms, estimating the value of the brand’s monthly presence

N/A

Yes

Display

1.2 Million member Human Panel + Proprietary spider technology probes websites in an ongoing manner and takes snapshots of pages to capture all the ads on that page.

CPM data sourced from publishers and several industry sources merged with ad impression delivery estimates from SimilarWeb's consumer panel.

2+ IMP estimates derived from SimilarWeb's consumer panel

Yes

Online Video

1.2 Million member Human Panel + Proprietary spider technology collects in-stream linear (pre, mid & post roll) video advertising from sites with video players.

CPM data sourced from publishers and several industry sources merged with ad impression delivery estimates from SimilarWeb's consumer panel.

2+ IMP estimates derived from SimilarWeb's consumer panel

Yes

Mobile Web & App

1.2 Million member Human Panel (300,000 for App) + Proprietary spider technology collects smartphone display advertising from mobile web sites and apps.

CPM data sourced from publishers and several industry sources merged with ad impression delivery estimates from SimilarWeb's consumer panel.

2+ IMP estimates derived from SimilarWeb's consumer panel

Yes

Mobile Web Video

1.2 Million member Human Panel + Proprietary spider technology collects smartphone video advertising from mobile sites.

CPM data sourced from publishers and several industry sources merged with ad impression delivery estimates from SimilarWeb's consumer panel.

2+ IMP estimates derived from SimilarWeb's consumer panel

Yes

Paid Search

N/A

Spend for Top 20,000 advertisers on Google. Paid Desktop & Mobile - Text & PLAs. Estimates based on keywords used, average click-through rates & average pricing. Data provided by Adthena

Estimated number of clicks per keyword for Top 250 keywords per advertiser

Yes

Paid Social

Facebook, Instagram and Twitter ads are captured from a panel of over 2 million consumers in the United States. Snapchat is captured by MediaRadar.

Expenditures calculated based on Occurrences, Relative Frequency of Ads & CPM data sourced from industry estimates.

The impressions for each ad are estimated based on how frequently each ad is observed by the panelists

Yes

Local Radio

Station-level units & ads provided by an outside partner (45 mkts). Audio pattern matching technology to detect & identify ads.

Estimated spend is calculated using SQAD CPPs + Nielsen Audio audience estimates. Spend available 2011 - Present.

N/A

Yes (most)

National Spot Radio

n/a

Market-level spend by product provided by sales rep firms, based on contract sales.

N/A

N/A

Network Radio

n/a

Radio networks supply monthly brand/product-level expenditures.

N/A

N/A

Consumer Magazines

Sunday Magazines

Publishers provide marked issues indicating all full-run and part-run ad units. Vivvix uses digital scanners to independently confirm all ad occurrences.

Publishers provide rate cards. One-time open rates are used to estimate expenditures.

Magazine ratings provided by MRI and integrated with ad occurrences. MRI subscription required

Yes

B-to-B Magazines

Local Magazines

Hispanic Magazines

Issues obtained by subscription. Digital scanners are used to process ad occurrences.

Rate cards from publishers or via SRDS. One-time open rates used to estimate expenditures.

N/A

Local & Hispanic

Newspapers

(Local + Nat'l)

Local Hispanic Newspapers

Full-Run sections are checked systematically. All Run-Of-Press (ROP) ads except agate classified are processed.

Based on rate card. Specific rates for category, day of week and section are used.

N/A

Yes (most)

Outdoor

n/a

Market-level spending by product provided by participating plant operators.

N/A

N/A

Cinema

n/a

National + Regional spend by product provided by National Cinemedia & Screenvision

Impression estimates provided by NCM & SV

Yes, National ads