Radio daypart information can be incorporated into custom reports pulled within the Explore feature.
Radio dayparts are available for the Local Radio media type.
You can choose between two previously definied Daypart Sets within the Explore feature found within the MediaRadar 360 application.
Default Dayparts
Legacy Dayparts
You can also create your own custom defined Local Radio daypart set.
Default Radio Daypart Definitions
Current daypart breakout as definied within the Mediaradar 360 Explore feature
This daypart set is also used to define the information shown within the Dayparts by Station section apparent within an Advertiser or Category Review --> Radio Tab
Default Dayparts | Description |
Morning Drive | M-Su 5am-10am |
Mid-day | M-Su 10am-3pm |
Afternoon Drive | M-Su 3pm-7pm |
Evening | M-Su 7pm-12pm |
Legacy Radio Daypart Definitions
Radio Dayparts as they were definied in our legacy MarketAdvisor application
Legacy Radio Dayparts | Description |
M-F Morning Drive | M-Su 5am-10am |
M-F Mid-day | M-Su 10am-3pm |
M-F Afternoon Drive | M-Su 3pm-7pm |
M-F Evening | M-Su 7pm-12pm |
If you have any additional questions, you can reach out to your local MediaRadar Client Success Manager. Our support team is also available for assistance via email at customersupport@mediaradar.com.