Please note: You cannot run a follow on from this steer type. More on this can be found here.
Aim: to understand purchase habits, brand loyalty and attitudes towards certain topics.
Example questions: Which of these have you bought in the last six months? Where do you like to buy X?
Number of options to test: Up to 15. The consumer can choose more than one. The order can be randomised and steer image is optional. For most uses we recommend you limit choices to four or five, to avoid survey fatigue.
Results format: Percentages who selected each option.
Best for: using common/interesting results from Free Text to populate options and gain quantitative results.
Example:
We ran a multi-answer steer asking consumers what they have bought from the airport in the last year and here are the results:
The results show that Fragrance is a clear winner and a must-spend at the airport, followed by Make Up and Gift Sets.
In addition to this, demographic filters can be applied to these results to highlight preferences by region, age, and gender, for example.
For further assistance please contact the helpdesk or use the speech bubble on the bottom right-hand side of this page.