🤓 Prerequisites
Before starting, make sure you have the following:
An active Make account
A paid Waalaxy subscription: Pro, Advanced, or Business
This guide explains how to automatically synchronize your Waalaxy lead data to your CRM using Make (formerly Integromat) through the CRM Sync step.
Do I need a paid Make plan?
Yes, a paid Make plan is required.
Make offers a free version, but it is quickly limited:
Limited number of active scenarios
Limited credits (each module action consumes credits)
Available Make plans:
Free
Core
Pro
Teams
Enterprise (for large organizations)
➡️ Check Make’s pricing for more details.
On the Waalaxy side, a Pro, Advanced, or Business plan is also required to create webhooks.
➡️ Check Waalaxy’s pricing.
How to set up Waalaxy x Make synchronization?
Step 1: Create a scenario on Make
Log in to your Make account.
From the homepage, open the "Scenarios" tab.
Click "+ Create scenario".
Step 2: Create the Webhook
Click “+” to add a module.
Search for “Webhook” in the search bar.
Select “Custom webhook”.
Click “Create a webhook”.
In the “Webhook Name” field, enter a name (e.g., Waalaxy).
Do not add any API key.
Click “Save”.
👉 Make will then generate a webhook URL.
Copy this URL — it will be used in Waalaxy.
Click “Save”.
Step 3: Create a Waalaxy campaign with CRM synchronization
Go to your Waalaxy account.
Click Start a campaign > All campaign models.
Select a sequence that includes the “CRM Sync” action using the corresponding filter.Name your campaign, choose your list, and skip the Visit step.
At the CRM Sync step, select the Webhook option.
Paste the webhook URL into the designated field.
Click "Test".
✅ If the test is successful, the connection is correctly established.
Step 4: Configure data in Make
Return to Make.
Click “Add another module”.
Search for “Tools”, then select “Set multiple variables”.
Add your variables by clicking “Add Item” (e.g., FirstName, LastName, Email).
Click “Save”.
Step 5: Select your destination CRM
Once the test is validated, you can add the CRM to which the data will be sent:
Click “Add another module”.
Select your desired CRM.
Example: Synchronization with Google Sheets
In this example, the data is synchronized to Google Sheets.
For another CRM, we recommend contacting the CRM’s support team directly — they’ll be best able to assist you.
Step 1: Configure the Google Sheets module
Click “Add another module”.
Select “Google Sheets”, then “Add a Row”.
Click “Create a connection”, name it (e.g., Waalaxy), connect your Google Sheets account via Google by clicking on “Sign in with Google”.
Click “Save”.
Create a Google Sheets file with columns matching your variables (e.g., FirstName, LastName, Email).
Step 2: Configure in Make
Fill in the following fields:
Connection: your Google account
Choose a Method: Select by path
Choose a Drive: My Drive
Spreadsheet ID: select your file
Sheet Name: select the target sheet
Table Contains Headers: Yes
Values: match each column to its corresponding variable
Then click “Save”.
Step 3: Run the scenario
Click “Run Once” to launch the scenario ✅
Synchronization is now active 🚀
Step 4: Verify synchronization
Go to Google Sheets to view the synchronized data.
