Before you begin, there are three important things to prepare: your ad creative, your destination URL, and your budget and targeting preferences.

Start by choosing the creative option that works best for your campaign.

You can:

Select a professionally designed ad template based on the type of campaign you want to run.

Templates are helpful when you want a fast, polished starting point for common campaign types such as:

You can also upload your own photos, graphics, or video.

This is a great option when you already have:

Uploading multiple images can help create stronger visual variety and give your ad more flexibility.

If you have a website, listing page, landing page, or property page, you can enter the URL and use it as the starting point for your ad creative.

This can help generate an ad image based on the content, style, and offer from that page.

This is useful when you want to quickly turn a page into a campaign without starting from scratch.

Your destination URL is the page people go to after they click on your ad.

This is required for all ad types.

Before creating your campaign, make sure you have the correct URL ready.

Your destination URL may be:

For best results, your destination page should clearly match the ad.

For example, if your ad promotes an open house, the destination URL should take people directly to the open house details. If your ad promotes a free home value report, the destination URL should take people directly to the form or page where they can request it.

Avoid sending people to a generic homepage unless the ad is a general brand awareness campaign.

The Budget & Targeting section controls how long your ad runs, how much you spend each day, and who your ad is shown to.

In Walled Garden, you’ll choose your:

Your Ad Duration is how many days your ad will run.

For example, if you choose 10 days, your ad will run for 10 days after it is launched.

Shorter durations are useful for time-sensitive campaigns such as:

Longer durations are useful for campaigns that benefit from repeated visibility, such as:

Your Daily Budget is the amount you want to spend per day on your ad.

For example, if your daily budget is $10/day and your ad runs for 10 days, your ad spend budget is $100.

Your final campaign price may also include Walled Garden’s campaign service or platform fees, which are shown before purchase.

A higher daily budget may help your ad reach more people each day, while a lower daily budget can work well for smaller audiences or longer-running campaigns.

Walled Garden gives you a few different ways to choose who sees your ad.

Depending on your campaign and account setup, you may see options such as:

Use Target Area when you want to reach people in a specific local area.

You can enter a:

Then choose your Coverage Area, such as a radius around that location.

For example, you may choose to target people within a 15-mile radius of a listing, office, neighborhood, or event location.

This is a good option for:

For housing-related campaigns, Walled Garden helps keep targeting aligned with Meta’s Special Ad Category requirements.

Use Custom Audience when you want to advertise to a specific list of people or a saved audience connected to your account.

This may include:

Custom Audiences are helpful when you want to stay visible to people who already know you, have interacted with your business, or are part of a specific marketing list.

Before using a Custom Audience, make sure your list is clean, permission-based, and appropriate for your campaign.

Use Pixel Data Retargeting when you want to reach people who have already visited a website or landing page connected to your Walled Garden tracking pixel.

This is useful for following up with warmer audiences, such as people who:

Retargeting can be especially valuable because the audience has already shown interest.

Each targeting option serves a different purpose.

Use Target Area when you want to reach a local audience around a city, neighborhood, property, or event.

Use Custom Audience when you want to reach a specific list, sphere, farm, or database.

Use Pixel Data Retargeting when you want to follow up with people who have already visited your website or landing page.

Before launching, make sure your budget, duration, and targeting make sense together.

Ask yourself:

Choosing the right budget and targeting helps your campaign deliver more effectively and gives your ad a better chance of reaching the right people.

The bigger the cup of coffee, the more creamer you need to actually change the taste. One tablespoon of creamer might make a noticeable difference in a small cup, but barely change anything in an extra-large cup.

Ad budget works the same way.

If you’re targeting a small audience, a modest budget may be enough to make an impact. But if you’re targeting a much larger audience, you’ll usually need a larger budget for your ad to reach enough people and make a meaningful difference.