Wayward Attribution is Wayward's Amazon Attribution-Based Program that allows brands to track and drive sales through Wayward’s network of creators and publishers using Amazon Attribution links.
How it works
To get started, brands sync their Amazon Ads account with Wayward, which makes products eligible for promotion across our network of over 5,000 content creators. Once enabled, creators generate and share promotional content using Wayward Attribution links. Sales are tracked directly through the Amazon Attribution API, providing detailed reporting on performance for every product. Additionally, all sales through Attribution links are tracked within a 14-day Attribution window.
Seller central brands receive 10% back on all sales driven through attribution links through the Amazon Brand Referral Bonus.
How do I join Wayward Attribution?
To enroll in Wayward Attribution and make your products eligible for promotion across our creator network, simply set your Attribution commission rate and enable your products for Attribution through the Products tab on Wayward. Once enabled, your products are automatically eligible for promotion.
What is the 14-day Attribution window?
The 14-day Attribution window is the period after a customer clicks on an Amazon Attribution link during which any resulting purchase is credited to that link. This allows creators and publishers to receive credit for conversions that occur up to 14 days after the initial click.
What is the Amazon Brand Referral Bonus?
The Amazon Brand Referral Bonus is a 10% rebate offered by Amazon on sales generated through affiliate links and off-site advertising. To receive the Brand Referral Bonus, you must have a seller central account and be enrolled in Amazon Brand Registry. Once your brand is enrolled, you will automatically receive the bonus on all sales made through Wayward Attribution links, with no additional action required on your part.
When will I receive my brand referral bonus?
You will receive your Brand Referral Bonus on a bi-monthly basis. The full amount of your bonus is credited after a two-month waiting period, which allows time for any sales adjustments or returns.
Where can I see my brand referral bonus?
The Brand Referral Bonus is not visible within Wayward. While Wayward tracks all sales generated through Attribution links, the bonus itself is applied and reported directly by Amazon. You can view your earned bonus in Amazon Seller Central through the Amazon Attribution dashboard in the Advertising Console.
For more information on the Brand Referral Bonus
You can refer to the following resources: