Watch the video demo:
Step 1: Browse and Select Publisher Content
From the Wayward Boost homepage, click the Boost Partnership Content tab
Browse the Discover Partnerships page to see content your brand has been featured in across publishers
Click into a specific publisher to view all articles featuring your brand
Select the piece of content you want to generate creatives from
Step 2: Generate Ad Creatives
Choose your landing page destination:
Direct to Retailer (default) -- sends traffic directly to your Amazon or Walmart product page. Select which product to feature and optionally add additional product image variants
Article -- sends traffic to the publisher article itself
Click Generate Ads
Generation takes a couple of minutes. During this time, Wayward's AI engine is:
Analyzing the article and matched product
Pulling in the publisher's creative toolkit and your brand assets
Selecting inspiration from high-performing ads across the Wayward network
Grading variants for product fidelity, brand fit, quality, and relevance
Once complete, 10 publisher-compliant ad creatives will be ready for review. You can refine them using written instructions or make quick edits to product scale directly in the editor.
Step 3: Submit for Publisher Approval
Publisher approval is required for all co-branded partnership ads before a campaign can launch.
Select the creatives you want to move forward with
Click Submit Ads for Approval
Your submitted creatives will move into the approval queue, visible under Library → Pending Creator Approval. Publisher approvals are typically quick. Contact brands@wayward.com with any questions about the approval process.
Once approved, your creatives will appear under the Ready tab on the Creatives page.
Step 4: Launch Your Campaign
Select Ads for your Campaign:
Navigate to the Ad Manager tab from the left navigation bar
Click New Campaign
Select the ads you want to include. Ads are organized by destination, so you can run separate ad sets to different destinations (for example, Amazon vs. the publisher article) within the same campaign
Click Next
Wayward Boost offers two ways to launch your campaign:
Option A: Simplified Launch
Enter a campaign name and daily budget, then click Launch Campaign and your campaign will go live. Wayward will automatically optimize your campaign targeting and conversion settings for you.
Option B: Advanced Setup
Click Settings to manually configure your campaign step by step, including campaign objective, bid strategy, budget type, and targeting. See Launching a Partnership Campaign - Advanced Campaign Setup for a full walkthrough.
