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Understanding Objects Linked to Contacts

Learn how objects store structured records that can be linked to contacts and used for filtering, personalization, routing, and automation.

Written by Maria Cairns

Why it matters

Objects let Whippy work with business data beyond basic contact fields. They are especially useful when messages, filters, or workflows depend on related records such as appointments, jobs, orders, assignments, or applications.

Key Concepts

Object: A structured data type that contains records and properties.

Object record: An individual row inside an object, such as one appointment, order, candidate, job, or location.

Data > Objects: The Contacts area used to view object types and inspect object records.

Settings > Objects: The settings area used to create or manage object definitions, properties, and associations.

Association: The relationship that connects object records to contacts or to other object records.

Integration-owned object: An object supplied or managed by an integration, where some structure or behavior may be controlled outside Whippy.

Step-by-Step: Work with object data

  1. Open Contacts from the main sidebar.

  2. Select Objects.

  3. Choose the object type you want to inspect.

  4. Use Search, Filter, columns, and export options to review object records.

  5. Open a record when you need to inspect its details.

  6. Select Manage objects or open Settings > Objects when the object definition, properties, or associations need to change.

  7. Review Settings > Channel mappings when object values determine which sending channel should be used.

Tips and Best Practices

  • Use object records for structured operational data, not for simple labels that could be tags.

  • Keep object property names clear so filters and variables are easier to use.

  • Confirm associations before relying on object data in segments or variables.

  • Treat integration-owned objects carefully because changes may need to happen in the connected system.

Troubleshooting

Issue

Possible Cause

Fix

Object records do not appear

The object has no synced records or the user does not have access

Check the integration source, Data > Objects, and user permissions

A contact is not linked to the expected object record

The association rule or source identifier does not match

Review the association in Settings > Objects and confirm the contact's identifier values

The object cannot be edited

It may be managed by an integration or restricted by permissions

Check whether the object is integration-owned and review the user's role

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