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What are NFTs?

In this article, you'll learn what NFTs are, why they matter, and how they work — explained simply.

Written by Marius Wickie Support

A single digital pixel once sold for $1.36 million. Here's why that makes total sense — once you understand NFTs.


Think of it like a deed of ownership 📄

When you buy a house, you get a deed. That document proves you own it — not your neighbour, not your landlord, you. The house itself can be photographed by anyone, visited by anyone, but the ownership is yours and yours alone.

Digital files have never worked that way. A photo, a song, a video — anyone can copy it. Everyone has the same version. There was no way to prove original ownership.

An NFT changes that. It gives a digital item a deed. A verifiable, permanent record that says: this belongs to you.


So what exactly is an NFT?

NFT stands for Non-Fungible Token.

Simple breakdown:

  • Fungible = interchangeable. One €50 note is worth the same as any other €50 note. Swap them — nothing changes. Bitcoin works the same way: 1 BTC = 1 BTC, always.

  • Non-fungible = unique. A signed first-edition book, a vintage watch, a one-of-a-kind painting. There is no "identical copy" to swap it with.

An NFT is a unique digital certificate of ownership — stored on a blockchain.


What does "stored on a blockchain" mean?

This is where it gets interesting.

A blockchain is a shared, public database that runs across thousands of computers around the world simultaneously. No single company or person controls it.

Every time an NFT is created, bought, or sold, that action is recorded as a "block" of data. Each block is cryptographically linked to the one before it — forming a chain. That's where the name comes from.

Here's why that matters:

  • It's permanent. Once something is written to the blockchain, it cannot be deleted or edited.

  • It's public. Anyone can look up who owns any NFT at any time.

  • It's trustless. You don't need to trust a company or middleman — the code enforces the rules automatically.

When you own an NFT, your ownership isn't stored in a company's database that could be hacked or shut down. It's written across thousands of computers worldwide. That's what makes it truly yours.


What can be an NFT?

Pretty much anything digital:

  • 🎨 Art — digital paintings, illustrations, animations

  • 🎵 Music — albums, exclusive tracks, behind-the-scenes content

  • 🎮 Gaming items — rare skins, weapons, in-game land

  • 📸 Photos & videos — iconic moments, collectible clips

  • 🏆 Collectibles — limited-edition digital items, exclusive passes

  • 📄 Documents & credentials — event tickets, membership cards, certificates


Why would anyone buy one?

A few reasons:

  • True ownership — verifiable, permanent, and not dependent on any platform staying online

  • Scarcity — the creator decides how many exist: 1 copy, 10 copies, or 1,000

  • Royalties — artists earn every time their NFT is resold (more on this below)

  • Access — many NFTs double as keys to exclusive communities, events, or content

  • Investment — some NFTs increase in value over time as demand grows


How do royalties actually work?

This is one of the most powerful features of NFTs — and it's entirely automated.

When a creator mints (creates) an NFT, they can programme a royalty percentage directly into it. This is written into the NFT's smart contract — a piece of self-executing code that lives on the blockchain.

Here's how it plays out:

  1. An artist creates an NFT and sets a 10% royalty.

  2. A collector buys it for €500.

  3. That collector later sells it on an NFT marketplace for €2,000.

  4. Automatically, €200 (10%) is sent to the original artist's wallet — no invoices, no intermediaries, no chasing payments.

This happens every single time the NFT is resold — forever. The smart contract enforces it without anyone needing to get involved.

For creators, this is a fundamental shift. In traditional markets, an artist sells a painting once and never benefits from its rising value again. With NFTs, they participate in every future sale automatically.


The bottom line

NFTs turn digital things into real, ownable assets — with a permanent record of who owns what, enforced by code rather than trust.

It's a new infrastructure for digital ownership. 🌐

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