The competition tab allows you to compare your Google score to that of your local competitors and competing brands, in order to determine your average competitive position.
You can then work on your customer experience to enhance your position if you're behind your competitors, or maintain it if you're ahead.
If you manage various establishments, this tab will also allow you to have an internal competitive ranking between your shops.
1. To access your local competitive ranking, simply click on the “Competition” tab of your Google campaign.
2. This takes you to the competition tab of our new platform.
Once you have selected the perimeter and period you wish to analyse, choose the overview (A) by “Establishments”.
The overview by establishments allows you to compare your position to that of your local competitors.
Average Position
The position is based on your Google score. If it's identical to that of a competitor, the position will be determined by the number of reviews.
The variation of the position in comparison with the previous period is indicated by an arrow on the right of the indicator.
Average score
The second widget shows the average score of the chosen perimeter over the selected period.
The variation of the average score in comparison with the previous period is indicated by an arrow on the right of the indicator.
At the bottom of the widget, you will find the number of reviews for the chosen perimeter over the selected period.
Ranking
The ranking shows the position of the selected establishment in comparison with its local competitors.
It shows your competitors' ranks, the variation of their position, their average score (+its variation), their number of reviews, but also a link to their Google page just after their address.
When you manage different establishments, and you select all of them or a category, the “ranking” widget displays by default an internal competitive ranking between your own shops.
In this case, it shows the ranks of each establishment in comparison with the rest of your perimeter, and the average score for each of them (+ their evolution).
The name of their top competitor appears on the right, along with their number of reviews, average score and link to their Google page.
This ranking first takes into account the position of each of your establishments in regard to their local competitors (Local Rank).
A shop with a score of 4/5, that is first amongst its competitors, will be ahead of a shop with a score of 5/5 that is second.
If the competitive position is identical, the internal ranking will be determined by the Google score.
If both the competitive position and google score are identical, the internal ranking will be determined by the number of reviews.
If you wish to display the position of a single establishment in comparison with its local competitors, click on the far right icon next to its top competitor. This will update the selected perimeter and solely display the ranking of the chosen shop.
If you wish to download the ranking, click on the download icon at the top right of the widget, and select the desired format (PDF or Excel).
You can also export the entire page in PDF format, if required, or all the reviews for the period concerned in CSV format. (Please note that, depending on the period and scope selected, it may take several hours for the export to be sent).
Evolution top 5
The “Evolution top 5” widget presents you with the evolution of the average score for the 5 best ranked shops. If your establishment isn't part of the top 5, it will be displayed through a 6th curve.
If you hover the mouse over the graph, you will get details of the relevant period, average score and number of reviews.
If you wish to download the graph, click on the download icon at the top right of the widget, and select the desired format (PDF or PNG).
Google Reviews
The “Google Reviews” widget displays a full listing of your Google reviews, with their date, score in stars and verbatim.
You also have a search bar at the bottom if you wish to look up a given review.