The competition tab allows you to compare your Google score to that of your competing brands and local competitors, in order to determine your average competitive position.
You can then work on your customer experience to enhance your position if you're behind your competitors, or maintain it if you're ahead.
1. To access your competitive ranking by brand, simply click on the "Competition" tab of your Google campaign.
2. This takes you to the competition tab
BENCHMARK BY BRAND
→ Once you have selected the scope and period you wish to analyse, choose the (B) "Brands" view.
The brand view allows you to compare the performance of your establishments against competing brands within your catchment area or at a national level.
PERIMETER VIEW
This view is particularly relevant when you have multiple establishments within your perimeter and want to see their consolidated position compared to competing brands present in your catchment area (scope selected via the filter at the top left of your interface).
NATIONAL VIEW
You can also access the benchmark of your brand compared to competing brands across the entire country. To do so, simply click on "National View."
If your setup and scope include multiple countries, you can also filter by country using the "All Countries" filter and select the desired country from the dropdown menu.
3. Find Your Brand’s Position via the "Brand Position" Block at the Top Right
In Perimeter View:
This position is based on the selected period and the consolidated rating of establishments within your catchment area.
In National View:
This position is based on the selected period and the consolidated rating of all the brand’s establishments in the analysed country.
Key Information:
→ If the consolidated Google rating is the same as a competing brand’s, the number of reviews determines the ranking.
→ The position change compared to the previous period is displayed just to the right of the ranking.
4. Find Your Average Rating via the "Average Rating" Block
In Perimeter View:
Your rating corresponds to the average of Google reviews submitted for your brand’s establishments within your catchment area during the selected period.
In National View:
Your rating corresponds to the average of Google reviews submitted for all your brand’s establishments in the selected country during the chosen period.
Key Information:
→ The change in the average rating compared to the previous period is displayed just to the right of the rating.
→ At the bottom of the widget, you can see the number of Google reviews submitted during the period.
5. Find Your Detailed Ranking via the "Ranking" Block
Here, you can see the position of competing brands, along with their position changes, number of establishments, average rating (+variation), and number of reviews.
-> If you want to download the ranking, click on the download icon at the top right of the widget, and select the desired format (PDF or Excel).
You can also export the entire page in PDF format, if required, or all the reviews for the period concerned in CSV format. (Please note that, depending on the period and scope selected, it may take several hours for the export to be sent).
6. Track the Evolution of the Top 5 Brands via the "Top 5 Evolution" Block
This widget displays the evolution of the average rating of the top 5 ranked brands over the selected period. If your brand is not in the top 5, it will be represented by a 6th curve.
→ Hovering over the curve will show details such as the period, average rating, and the number of reviews.
If you want to download the graph, click on the download icon at the top right of the widget, and select the desired format (PDF or PNG).
