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Tips for custom product photos
Tips for custom product photos
Blanche avatar
Written by Blanche
Updated over a year ago

For Branded/Verified products, the product photos are set by the brand, so you won't need to add photographs.

Any item that's not branded or verified is called a custom product. When creating a custom product, you can add photographs of it.

We always recommend creating Branded/Verified products whenever possible, but understand you may have items that are unique to your store. When adding custom products to your menu, it's important to have a clear, eye-catching photo and detailed description to close the sale.

Here are some tips when taking your own photos of custom products:

  • Take the product out of its packaging — Packaging can sometimes obscure important elements of your product. Not only can removing the packaging highlight the details of your product, but it can also help answer basic questions such as what the product looks like, or how many pieces are included in a package. High-quality product photos are an easy way to show what the product is without relying too much on text.

  • Place items on a clean white background — A busy photograph can divert a customer's eye away from your product image. By placing your product on a clean white background, you can really make your product pop off the page of a desktop screen, and more importantly, of a mobile device. The contrast of your product against a plain white background also helps enhance the hues of your product.

  • Use clear and consistent lighting — Dim lighting or accidental shadows in the image can hide some great elements of your product. Entice your customers: Bright, clear lighting helps showcase the quality, eye-catching hues, and vivid details of the product. Consider investing in an inexpensive, portable photo booth or light booth.

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