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How do I structure pizza modifiers?
How do I structure pizza modifiers?

The standard structure for pizza modifiers only.

Willa Cary avatar
Written by Willa Cary
Updated over 3 years ago

This guide should NOT be used on all pizza menus. This is specifically meant to be used for pizza menus with a significant amount of modifiers that would otherwise take more than 24 hours to build.
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A: There are certain options on pizzas that we don't incorporate unless specifically requested by the client in the menu instructions or style guide.

  • We do not split toppings by premium toppings, cheeses, meats, and veggies;

  • We do not include the calorie information;

  • We do not duplicate topping lists so that the customer can choose a topping more than once;

  • We do NOT combine left side, right side, and whole pizza toppings into one list;

  • We do not provide lite, normal, extra, xxtra, 2x, 3x, etc. options for toppings;

  • We do not provide optional topping options for specialty pizzas.

We do not do any of the above listed things for pizza menus, unless specifically requested in the menu instructions or written in their style guide. We should still follow the menu source as accurately as possible - these rules are meant to keep us from taking days to transcribe complex modifier lists. They should not be used to simplify all pizza menus and are meant to be used for pizza menus with a significant amount of modifiers.

Example 1

See the three green circles next to some of the options? They represent the ability to apply a topping to the left side, right side, or the whole pizza. We need to incorporate this choice. But if we flatten this option, the extra will become very long and it's not a very good customer experience to have to choose from a topping list potentially 60+ options long. This is the WRONG way to do it:

  • Pepperoni (left side)

  • Pepperoni (right side)

  • Pepperoni (whole)

The correct way to do it when left side, right side, or whole pizza is an option, is to break the toppings into three separate modifier lists like so:

  • Left Side Sauce Addition (0:2)

  • Right Side Sauce Addition (0:2)

  • Whole Pizza Sauce Addition (0:2)

  • Left Side Topping Addition (0:31)

  • Right Side Topping Addition (0:31)

  • Whole Pizza Topping Addition (0:31)

  • Preparation Addition (0:14)

Please do not use "1st Half Toppings" and "2nd Half Toppings". There are many situations where you may be required to list a 1st or 2nd choice and it can start to get confusing if too many of the extra names have a number in it. It is preferred to use "Left Side Toppings", "Right Side Toppings", and "Whole Pizza Toppings".

Notice if you actually go to this order online system where we got this example, the "Pizza Options" extra and "Pizza Instructions" extra can also be applied to a specific side of the pizza or the whole pizza. We have decided not to offer this as an option because it's not really possible to only cook half a pizza well done or light. Additionally, we have combined the "Pizza Options" extra and "Pizza Instructions" extra into one single Preparation extra because the majority of the options overlap.

Example 2

This pizza menu had many base options besides the normal toppings. Additionally, it wasn't possible to see the prices for everything unless you added the pizza to the cart and systematically added and removed different options to see how the price changed.

The main takeaway from this example is that the only price variances that need to be created are the sizes. All the rest of these options should be built as options --- not as a new price variance.

We will also combine the cheese, meats, and veggies tabs into one topping list. That topping list we will duplicate three times so that they are labeled:

  • Left Side Toppings

  • Right Side Toppings

  • Whole Pizza Toppings

Half and Whole Topping Options

Some pizzas will come with the option to add a topping to just a half of the pizza or the whole. It's important to keep an eye out for this option because sometimes it won't be obvious. Usually this option is displayed using symbols like these:

You can click on the bubbles and that's how you select the option. Here's another example from Example 1 at the beginning of this article:

Here's some examples of ways a pizza website might give you these options:

  • In symbol form (see image above)

  • 'Half' or 'whole'

  • 'First Half', 'Second Half', or 'Whole Pizza'

  • 'Left Side', 'Right Side', or 'Whole Pizza'

When this option is not given, it's fine to just use 'Topping' from the drop down in Woflow. However, if this option is given, please select the 'Custom' extra from the drop down and use these exact names:

  • Left Side Toppings

  • Right Side Toppings

  • Whole Pizza Toppings

Checking Topping Prices

There are three things you need to check for with topping prices:

  • Do they change by pizza size?

  • Do they change by whether they are half pizza toppings or whole pizza toppings?

  • Are there any symbols or language that indicate they might change by type of topping? Example: premium meats, certain veggies that might be more expensive. These kinds of indications are often a * at the end of the title (ex. Shrimp*) or by text in the actual option name (ex. Premium Shrimp). More expensive toppings may also be completely separated into their own list. Again, these should be combined into one list, premium toppings do not need to be separated.

Formatting of Pizza Sizes

Pizza sizing is formatted on menus in many different ways! Here's an example of a few:

  • 12"

  • 12 Inches

  • 12" Small

  • Small

  • 12" Regular (Serves 2-3)

The formatting rule for sizes in the price variances is as follows:

  • If the sizing is only in inches, please use the symbol, do not type out the word 'inch'. Correct way: 12".

  • If the sizing is in both inches and sizes, please use the symbol for inch and then put the size directly after it. Correct way: 12" Small. Note that there's no space between the 12 and the inch symbol ".

  • If the sizing also comes with serving info, please put the serving information into parentheses. Correct way: 12" Small (Serves 4-6). If the pizza only comes in one size, you may put the serving information into the description so that the price variance only reads 12" Small.

Again, you do not need to transcribe any calorie info unless specifically requested in the instructions.

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Note that these rules should only be applied to pizzas. Please don't apply this to any other items, even if they share similar settings on the same menu, without consulting a Team Lead or someone in Operations.

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