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Descriptions

Updated over a week ago

The descriptions on this page help clients understand what it’s actually like to work in your space. They should highlight what makes your location, surrounding area, and individual workspaces different — without repeating details shown elsewhere.

Focus on real, practical differences such as who the space is best suited for, the working environment, and how clients benefit day to day. Clear, specific descriptions help clients decide whether your workspace is the right fit for their needs.

Location description

What this field is for
Explaining what clients uniquely get from working in your location, beyond the basics.

Think about:

Why would a client choose this workspace instead of a similar one nearby?

This description should draw clients in, not list everything that’s already shown elsewhere.

Focus on

  • Who the space is best suited for

  • The working environment and atmosphere

  • What feels different about working there

  • How clients benefit day to day

You can mention workspace types or amenities at a high level, but this isn’t meant to be exhaustive.

Avoid

  • Listing every amenity

  • Repeating workspace capacities or pricing

  • Generic phrases that apply to any coworking space

ChatGPT prompt (optional)

Write a marketing description for a workspace to be listed on an aggregator website [insert link to your location's website].

The description should focus entirely on the workspace itself. Any background context is provided for reference only and should not be reflected directly in the text. Keep the description neutral and factual in tone, and avoid tying the space to the identity, reputation, or name of the organisation that runs or manages it. The workspace should stand on its own based on how it is experienced day to day.

Avoid including any details that could reasonably be interpreted as negative, limiting, or restrictive (for example, comments about availability, demand, noise levels, or competition for space).

If location is mentioned at all, keep it brief and high level (for example, the city name only). Do not describe the surrounding area, neighbourhood, transport links, nearby amenities, or local character, as this information is captured separately.

The description should:

  • Focus on specific, observable features and characteristics that genuinely differentiate the workspace from others.

  • Avoid generic marketing language or unsupported claims (for example: “vibrant,” “premium,” “world-class”).

  • Clearly explain who the workspace is best suited for, such as team type, working style, or typical use case, without excluding or discouraging other users.

  • Describe the working environment as it is typically experienced day to day, including layout, atmosphere, and how the space is used.

  • Highlight practical, everyday benefits rather than aspirational, promotional, or lifestyle-driven statements.Use plain, natural language, as if describing the space to a prospective client in conversation.

Style guidance:

  • Vary sentence length and structure to keep the description sounding human and authentic.

  • Avoid slogans, buzzwords, hype, or overly polished sales copy.

  • Base the description on observable details and real usage, not assumptions, opinions, or comparisons.

Length Guidance:

  • Minimum length: 200 characters.

  • Recommended length: 100-200 words for best results.

  • Do not add unnecessary filler to increase length.

Formatting:

  • Write in clear paragraphs.

  • Do not include headings, bullet points, emojis, or calls to action.


Neighbourhood description

What this field is for
Explaining why the surrounding area is a good place for clients to work from.

This is about everything outside your workspace.

Focus on

  • Transport and accessibility

  • What’s nearby during the workday

  • The character of the area

  • Why teams enjoy being based there

Avoid

  • Describing your workspace interior

  • Repeating amenities or features

  • Vague statements like “close to everything”

ChatGPT prompt (optional)

Write an area overview for a workspace located at [insert address], with [insert website link] provided for reference.

The description should focus exclusively on the environment around the workspace rather than the workspace itself. It should help someone understand what it’s like to work from this location on a typical day, based on what’s nearby and how the area functions during working hours.

The description should:

  • Explain how people typically travel to and from the area, including public transport options and general ease of commuting.

  • Describe what’s nearby during the working day, such as places people use for lunch, coffee, errands, exercise, or short breaks.

  • Convey the overall character of the area and how it feels during working hours (for example, structured, creative, busy, calm, or mixed-use).

  • Outline practical reasons why teams and professionals choose to base themselves in this area, using real-world considerations rather than promotional language.

Writing guidance:

  • Use straightforward, natural language and be as specific as possible.

  • Avoid broad or exaggerated statements that don’t add useful detail.

  • Write as if the reader is unfamiliar with the area and needs clear context.

  • Base the description on observable features and everyday experience, not marketing claims or assumptions.

Do not include:

  • Any description of the workspace interior, layout, or facilities.

  • Amenities or features already covered in other listing fields.

  • Vague or generic location statements without explanation.

Length guidance:

  • Minimum length: 200 characters.

  • Recommended length: 100-200 words.

  • Do not pad the description to reach the word count.

Formatting:

  • Write in clear paragraphs.

  • Do not include headings, emojis, or calls to action.


Workspace description

What this field is for
Explaining what it’s like to work in this specific workspace and who it’s best suited for.

This is about the experience inside the workspace itself, not the wider location or building.

Focus on

  • Ideal team size

  • Layout and level of privacy (private, enclosed, windowed, etc.)

  • How the space is typically used day to day

  • What makes this workspace comfortable or practical to work from

You can mention key features at a high level if they meaningfully affect the experience.

Avoid

  • Repeating amenities already listed elsewhere

  • Generic phrases that could apply to any office

  • Describing the neighbourhood or building location

ChatGPT prompt (optional)

Write a workspace description for my [private office / desk / meeting room] at [workspace name], priced at [price], with a capacity of [number of people] and amenities including [insert amenities]. This is at [location description] in [neigbourhood description].

The description should:

  • Clearly explain who this space is best suited for, based on the workspace type and capacity.

  • Describe the layout, size, and level of privacy, including how enclosed or open the space feels.

  • Explain what it’s like to work in this space day to day, focusing on real, practical use.

  • Remain factual and specific, avoiding promotional or exaggerated language.

Style guidance:

  • Use plain, natural language rather than marketing copy.

  • Avoid generic phrases such as “perfect for everyone,” “premium,” or “best-in-class.”

  • Vary sentence length and structure so the content reads as human-written.

  • Base the description on observable characteristics, not assumptions.

Length guidance:

  • Target length: 50–120 words.

  • Do not exceed the maximum word count or add filler content.

Formatting:

  • Write in short paragraphs.

  • Do not include headings, bullet points, emojis, or calls to action.

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