You've made it to the interview stage—that means a client is already interested. Now it's time to show them why you're the right fit. Here's how to make the most of it.
Want even more prep advice? Check out our blog: How to Ace Your Next Freelance Project Interview
Before the Interview
Do your homework. Research the company, their industry, recent news, and any challenges they might be facing. The more context you bring to the conversation, the more confident and credible you'll sound, and the better questions you'll be able to ask.
Prepare 2–3 thoughtful questions. Interviews aren't just for the client to evaluate you—they're your chance to learn about the team, the project, and what success looks like in this role. Come ready to ask things that show you're already thinking about how to contribute.
Know your relevant experience inside and out. Think through which of your past projects map most closely to this project and be ready to speak to them specifically. Relevance beats volume every time.
During the Interview
Log on early and test everything. Join 5–10 minutes before your scheduled time to check your audio, video, and internet connection. A Wripple team member will also be on to help. Tech hiccups happen, but walking in prepared signals professionalism and respect for the client's time. If you're unfamiliar with the platform being used (Zoom, Teams, Google Meet, etc.), do a quick test run the day before.
Show up camera-ready—on screen and in the background. Keep your camera on throughout the interview; it makes for a much better conversation and signals you're fully present. Dress business casual at minimum—no hoodies or t-shirts. And don't forget what's behind you: find a clean, distraction-free background or use a virtual one. Cluttered rooms or background activity can pull focus away from you and the conversation.
Lead with value from the start. Answer questions thoughtfully and look for natural moments to add perspective, e.g., a relevant observation, a question that shows you've done your homework, or a connection to past experience that applies to their situation. The goal is to demonstrate how you think and that you're genuinely invested in their work.
Be personable. Be real. People hire people they like and who they believe will work well with their team. Smile. Be warm. Be curious. A great skill set will get you in the room, but your energy and attitude are often what will close the deal.
Let your Wripple Client Lead handle rate discussions. If a client brings up compensation, simply say: "I'll defer that conversation to my Wripple Client Lead, they're better positioned to work through those details." This protects you from being put in an awkward spot and ensures you have an advocate negotiating on your behalf. If hours come up, it's fine to speak to rough estimates only.
After the Interview
Send a thank you note. It sounds simple because it is—but a lot of people skip it (sigh). A brief, genuine note goes a long way. Send it to your Wripple Client Lead and we'll make sure it gets to the right person.
A Few Things to Keep in Mind
Keep your language rated PG. Avoid including work or using language that could be seen as offensive or alienating to any group. You want the focus to be on your talent and experience, not a distraction.
Remember: Wripple is in your corner. Your Client Lead has context on the client, the project, and what they're really looking for. Before your interview, don't hesitate to reach out. We're here to help you prep and set you up to win.