Submitting a proposal on Wripple is your first impression with a potential client—make it count. These tips will help you stand out for the right reasons.
For a full walkthrough of the proposal process, check out our How to Submit a Proposal guide →
✅ Do This
Write a cover letter that speaks directly to the ask. Generic cover letters get skipped. Read the brief carefully and call out specifics like the scope, the challenge, and/or the industry. Show the client you actually read it.
Use AI assistance—then make it yours. Our AI cover letter tool is a great starting point, but it needs your voice to help your cover letter stand out. Spend a few minutes personalizing it. Clients can definitely spot an AI copy-paste job.
Surface relevant experience proactively. Once you’ve read the brief, think about any experience that might not be front and center on your profile. Add it—and if you have relevant work samples, include those too. Context wins.
🚫 Don’t Do This
Don’t raise your ideal rate without a good reason. We see this a lot: talent raises their standard rate because a client looks like they might pay more. That’s often not the case and it takes you out of the running entirely. Adjust your rate only when the project genuinely warrants it e.g., an extreme scope, a specialized skill, or niche tool expertise required.
⚠️ HEADS UP |
When you quote a rate higher than the standard rate on your profile, the client sees it flagged like this, and it can raise questions before the conversation even starts.
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Don’t include portfolio work that could be offensive. Your portfolio represents you to every client who views your proposal. Keep it professional and broadly appropriate—when in doubt, leave it out.
Don’t reach out to clients directly. Clients choose to work through Wripple as their intermediary on purpose. Going around that process, even with good intentions, breaks trust and violates our platform guidelines. If you're added to the shortlist after proposing, you'll have access to the messaging feature within the project, which is the appropriate way to communicate with clients directly.
Don’t discuss potential client work with others. You’ve signed an NDA, and our clients expect full confidentiality. That means not sharing scope, company details, or project specifics, even casually.
The bottom line
A strong proposal is specific, confident, and professional. It shows you understand the client’s needs and that you’re easy to work with. That combination helps win projects.