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Once your topic insights are generated, you will be able to access your full Virtual Audiences experience.
This includes an Overall Summary of insights (Key insights), a Persona Summary to remind you of your personas (By persona), and a Question Summary which includes the summary of responses to each question (By question).
Key Insights are the overall insights from your research topic.
By persona is the persona-by-persona breakdown of insights related to your topic.
By question is the question-by-question breakdown of insights related to your topic.
Start chatting with your personas
You can now chat with any or all of your personas. Click one of the Chat buttons on your Virtual Audiences project page, and then ‘Create a chat’ when you select your project name in the drop-down.
You can then start a conversation with all personas, or drill down into individual persona preferences. You can use the panel on the right-hand side to preview each persona, and then toggle between personas using the @ button at the bottom of your chat window. By default, your chat starts with ‘All personas’.
You can ask as many questions as you like, and can come back to this chat later, or start a new chat with your personas in future.
Vision for Virtual Audiences
With the latest enhancements to Virtual Audiences, you can now upload images, analyze key attributes, and get instant feedback from AI personas who think like your target audience.
Upload multiple images at once Now you can upload up to 10 images at a time, making it easy to test multiple creative concepts side-by-side. Whether you’re running A/B tests or exploring an entire campaign suite, this new flow saves time and scales effortlessly.
Broad format support We support JPEG, PNG, WebP, and more — so whatever design tool you use, you’re covered.
Detailed attribute extraction Our system extracts key attributes from your images — from colors, objects, and lighting to tone, mood, and visual style. These attributes help personas understand and respond to images in nuanced, human-like ways.
Efficient, secure processing All images are resized, cached, and processed for optimal speed and responsiveness — even when uploading multiple concepts. And, as always, your files are handled with enterprise-grade security.
Reference images directly in chat Select and reference an uploaded image with the @ symbol during your chat, and the persona will instantly know what you’re talking about. You can also remove the reference at any time.
Authentic insights Reactions are weighted by each persona’s beliefs, preferences, and demographics — providing richer, more actionable feedback aligned with your target market.
Qual + quant, together You’ll get qualitative opinions and, if you choose, quantitative ratings that reflect real consumer attitudes.
Compare and improve Want to know which concept performs best — or how to make it better? Ask your personas to compare images or suggest improvements based on their preferences.
Export your Virtual Audiences report
Export your Virtual Audiences report to share the insights you have generated with key stakeholders. Tailor your PDF reports by selecting the sections most relevant to your stakeholders, ensuring focused and impactful presentations.
The addition of market insights and market trends into your exports means you're not just equipped with what’s happening but also with predictive insights on future market shifts. This is designed to give you a 360-degree view of the market landscape, making your research outcomes more actionable than ever.
Once your Virtual Audiences project is themed and coded using Count (this is an automatic process, and you will be notified in the platform once this is complete) your report will also include the top ten themes from your augmented data project.
Now that you have experienced the power of Virtual Audiences, you might want to see where you can dive in even deeper. See our article on 'Expert level Virtual Audiences' to find out how.