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While you are waiting for your insights to generate, you can start chatting with one of your personas! Ask them questions relevant to your topic to start uncovering insights.

Once your topic insights are generated, you will be able to access your full Virtual Audiences experience.

This includes an Overall Summary of insights (Key insights), a Persona Summary to remind you of your personas (By persona), and a Question Summary which includes the summary of responses to each question (By question).

Key Insights are the overall insights from your research topic.

By persona is the persona-by-persona breakdown of insights related to your topic.

By question is the question-by-question breakdown of insights related to your topic.

You can now chat with any or all of your personas. Click ‘Chat with your personas’, and then ‘Start a chat’ when your project name appears in the drop-down.

You can then start a conversation with all personas, or drill down into individual persona preferences. You can use the panel on the right-hand side to preview each persona, and then toggle between personas next to the ‘Ask a question’ chat box to change which persona you are chatting with. By default, your chat starts with ‘All personas’.

You can ask as many questions as you like, and can come back to this chat later, or start a new chat with your personas in future.

Export your Virtual Audiences report to share the insights you have generated with key stakeholders. Tailor your PDF reports by selecting the sections most relevant to your stakeholders, ensuring focused and impactful presentations.

The addition of market insights and market trends into your exports means you're not just equipped with what’s happening but also with predictive insights on future market shifts. This is designed to give you a 360-degree view of the market landscape, making your research outcomes more actionable than ever.

Once your Virtual Audiences project is themed and coded using Count (this is an automatic process, and you will be notified in the platform once this is complete) your report will also include the top ten themes from your augmented data project.

Now that you have experienced the power of Virtual Audiences, you might want to see where you can dive in even deeper. See our article on 'Expert level Virtual Audiences' to find out how.