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Virtual Audience project stacking
For complex topics or analysis of multiple facets of a topic, you can use Virtual Audiences to create a series of projects that combine to tell the full story. An example of this could be for concept testing in different markets ie. Testing a concept in the North American market separate to the UK market. Or you might want to deep dive into consumer behaviors of different sub-segments of an audience, like Gen Z. Or you might want to save your personas from one project and ask them a new question about a new topic or concept.
Virtual Audiences is so quick and low cost that project stacking makes a lot of sense to round out your AI deep research and gain even deeper insight into a market.
You can save your personas, and run a new topic against them in as little as 15 minutes. The only limit to the insight you can uncover with Virtual Audiences is the data available and the questions you ask.
Save your personas and enrich them with new topics
Click 'Save persona group' in the right-hand side-panel in your project to save your persona set to your Persona Library, and then have access to enrich these personas with new information when you run additional Virtual Audiences topics.
When starting a new topic, you can choose to load personas from persona library, select your saved persona set from the library, and then interact with the same consistent personas across a new set of data.
Use Count to analyze themes & sub-themes from your augmented data
Interrogate the data for further analysis in Yabble Count to explore the full power of AI for insights. Use Count to analyze the themes, sub-themes, and sentiment of your augmented data as you would in any other qualitative survey.