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Virtual Audience project stacking
For complex topics or analysis of multiple facets of a topic, you can use Virtual Audience to create a series of projects that combine to tell the full story. An example of this could be for concept testing in different markets ie. Testing a concept in the North American market separate to the UK market. Or you might want to deep dive into consumer behaviors of different sub-segments of an audience, like Gen Z.
Virtual Audiences is so quick and low cost that project stacking makes a lot of sense to round out your augmented data research and gain even deeper insight into a market.
Use Count to analyze themes & sub-themes from your augmented data
Interrogate the data for further analysis in Yabble Count to explore the full power of AI for insights. Use Count to analyze the themes, sub-themes, and sentiment of your augmented data as you would in any other qualitative survey.