Information related to transactional emails:
There are two types of email flows that can be set up in Klaviyo: Marketing and Transactional Emails. While Klaviyo is primarily used for marketing emails, you can also send transactional emails. However, there are some key details to keep in mind:
To send transactional emails with Klaviyo, you must first contact Klaviyo Customer Support team, as transactional email requests are manually reviewed and approved.
Klaviyo's policy (read full policy here) trictly prohibits any marketing content in transactional emails. According to this policy, businesses are not allowed to send marketing emails without including an unsubscribe button.
Sending marketing content to unsubscribed recipients through a transactional email may violate the CAN-SPAM Act. However, Klaviyo can convert flows into transactional emails that will be sent to all recipients (even those who have unsubscribed from marketing emails), and these emails do not require an unsubscribe button.
Klaviyo enforces strict scrutiny over emails to ensure they do not contain marketing content. If a business violates this policy, it could face penalties, including account suspension.