Klaviyo integration: Transactional emails
There are two types of email flows in Klaviyo: Marketing Emails and Transactional Emails. While Klaviyo is primarily used for marketing emails, transactional emails are also supported. However, there are important guidelines to follow:
Transactional emails require approval
To send transactional emails with Klaviyo, you must first contact Klaviyo Customer Support team for review and approval.
Strict No-Marketing Policy
Transactional emails must not contain marketing content.
Klaviyo’s policy (see full policy here) prohibits sending marketing emails without an unsubscribe button.
Unsubscribed Recipients
Sending marketing content to unsubscribed recipients through a transactional email may violate the CAN-SPAM Act.
However, Klaviyo can convert flows into transactional emails that will be sent to all recipients (even those who have unsubscribed from marketing emails), and these emails do not require an unsubscribe button.
Compliance and Enforcement
Klaviyo enforces strict scrutiny over emails to ensure they do not contain marketing content. If a business violates this policy, it could face penalties, including account suspension.