yayloh will create an event in Klaviyo for each return registered. In Klaviyo, you can automate and customize targeted emails using this event.
Note:
The yayloh events will be visible in Klaviyo only once a new return request or store credit is created in yayloh.
Add return_notifications@yayloh.com in BCC for your Klaviyo emails.
All return notification emails must be transactional in Klaviyo: (Read more)
Deactivate yayloh notifications once you are live with Klaviyo.
In this article:
Example of the return request event's flow and segmentation in Klaviyo.
Bonus: How to add products to your Klaviyo return notifications.
Example of the store-credit event flow.
Ideas of targeted campaigns based on yayloh events.
Return request event:
This integration allows you to send return confirmation emails to customers from Klaviyo instead of yayloh.
Sample metrics for 'yayloh - return request' event.
Sample metrics for 'yayloh - return request' event.
Find all the event metrics in your Klaviyo.
commercialInvoiceExists: false
commercialInvoiceUrl:
includesClaim: false
includesExchange: false
includesReturn: true
labelExists: true
labelUrl: https://prod-shipping-label-yayloh.s3.amazonaws.com/2024-09-30/Return_shipping_label_65f1dc7f-2e5b-422e-9329-d61b0ead25f8.pdf
orderNumber: 991254
returnByType: {"return": [{"id": 9748086, "productSku": "X1392001", "sizeColorSku": null, "imageUrl": "https://cdn.shopify.com/s/files/1/0583/5508/9562/files/X1392001_PRODUCTPAGE.webp?v=1682689576", "name": "AA x Mulberry Top Handle Bag", "quantity": 1, "size": null, "color": "White/Black", "sellingPrice": 1330.0, "currencyCode": "SEK", "returnType": "return", "reasonText": "The fit is not as expected"}], "exchange": [], "claim": []}
returnedItems: {'id': 9748086, 'productSku': 'X1392001', 'sizeColorSku': None, 'imageUrl': 'https://cdn.shopify.com/s/files/1/0583/5508/9562/files/X1392001_PRODUCTPAGE.webp?v=1682689576', 'name': 'AA x Mulberry Top Handle Bag', 'quantity': 1, 'size': None, 'color': 'White/Black', 'sellingPrice': 1330.0, 'currencyCode': 'SEK', 'returnType': 'return', 'reasonText': 'The fit is not as expected'}
returnTypeSummary: return
shippingCompany: DHL
trackingNumber: 373325385311948465
trackingUrl: None
Example of the flow and segmentation in Klaviyo:
Set up return confirmation email
You can trigger return confirmation emails to customers in a country where you do not generate return shipping labels via yayloh.
Set up confirmation mail with shipping label:
You can send return confirmation emails to customers with shipping label URL; for countries, you generate shipping label in yayloh.
Localized return confirmation email:
By using yayloh events and profile information in Klaviyo you can send email in local language based on where customer is located. Ex. Send France-based customers emails in French only.
Adding product details in Klaviyo emails:
You can use product details from yayloh event while configuring emails in Kalviyo.
Follow the steps mentioned in this video.
Store-credit/ discount code event:
This integration will also allow you to send store credit emails to customers from Klaviyo instead of yayloh.
This is applicable to the following brands:
Shopify customers who use discount codes for store-credits.
Centra customers who use vouchers for store-credits.
Sample metrics for 'yayloh - store credit' event.
Sample metrics for 'yayloh - store credit' event.
Find all the event metrics in your Klaviyo.
currencyCode: SEK
discountCode: YAYY-D8332FE2
storeCreditAmount: 568
Example of store-credit flow in Klaviyo:
Targeted Campaigns:
Return request events and store-credit events can be utilized for targeted campaigns aimed at specific customer segments. Here are a few ideas:
Offer extra discount codes to customers who have returned a product without opting for an exchange.
Send follow-up emails to customers who returned a particular product, aiming to understand their challenges with sizing.
Provide special incentives to customers who have filed a 'claim' to encourage re-engagement.