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How does Klaviyo Integration work?
How does Klaviyo Integration work?

Learn how to set up email flows in klaviyo using yayloh event

Vineeta Pendse avatar
Written by Vineeta Pendse
Updated over a week ago

yayloh will create an event in Klaviyo for each return registered. In Klaviyo, you can automate and customize targeted emails using this event.

Important Note:

  1. There are somethings you must know while using yayloh integration with Klaviyo: Must read it

  2. Also, please note that yayloh also sends return notification emails to customers. So if you plan to use Klaviyo Notifications, make sure to deactivate the yayloh notifications to avoid double emails.

Return confirmation email notification:

This integration allows you to send return confirmation emails to customers from Klaviyo instead of yayloh.

Below is a sample of the metrics for the event yayloh creates i.e. 'yayloh - return request'. Find all the event metrics in your Klaviyo.

Note:

  1. The yayloh events will be visible in Klaviyo, once a new return request or store credit is created in yayloh.

  2. When setting up these email flow in Klaviyo, add return_notifications@yayloh.com in BCC.

  3. The best way to set shipping label generation as a filter is by

a. Set up return confirmation email

You can trigger return confirmation emails to customers in a country where you do not generate return shipping labels via yayloh.

b. Set up confirmation mail with shipping label

You can send return confirmation emails to customers with shipping label URL; for countries, you generate shipping label in yayloh.

c. Localized return confirmation email

By using yayloh events and profile information in Klaviyo you can send email in local language based on where customer is located. Ex. Send France-based customers emails in French only.

Store-credit email notification:

This integration will also allow you to send store credit emails to customers from Klaviyo instead of yayloh. It helps you to customise the discount emails.

Below is a sample of the metrics for 'yayloh - store credit' event that yayloh creates. Find all the event metrics in your Klaviyo.

See below how you can set email flow for this in Klaviyo:

Targeted campaigns:

You can use return request event in Klaviyo to run targeted email campaigns. For example, reaching out to all customers who returned particular products and contacting serial returners.

Below set up will trigger campaign mail if the customer has made more than 5 returns in the last 24 weeks.

Adding product details in Klaviyo emails:

You can use product details from yayloh event while configuring emails in Kalviyo.

Follow the steps mentioned in this video.

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