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Setting Up Seeka for Server-Side Tracking

Connect Seeka to track conversions across Meta, TikTok, Snapchat, and Google from one platform with server-side accuracy.

Written by Andrew
Updated this week

What Is Seeka?

Seeka is a third-party tracking platform that integrates directly with YourKind. It brings together your ad platforms into one dashboard, giving you clear and accurate conversion data across your entire marketing funnel.

Where the Meta Pixel relies on browser-side tracking (which can be limited by iOS privacy changes and ad blockers), Seeka uses server-side tracking and identity resolution to provide more reliable attribution, even when users opt out of traditional tracking.


Supported Platforms

Seeka supports the following ad platforms:

  • Meta (Facebook and Instagram)

  • TikTok

  • Snapchat

  • Google Analytics

  • Google Ads

  • & more...


Why Use Seeka?

  • Unified tracking across channels and devices from a single dashboard.

  • Improved attribution and retargeting, even with iOS opt-outs and privacy restrictions.

  • Better ROI through more accurate conversion data. Organisers often see an increased return on ad spend.

  • Smarter optimisation powered by Seeka's identity resolution engine.


How to Set It Up

Setting up Seeka is a two-step process. First you create your Seeka account and connect your pixels, then you link Seeka to your YourKind brand.

Step 1: Create Your Seeka Account

  1. Create a Seeka account at seeka.co.

  2. Connect your ad platform pixels (Meta, TikTok, Snapchat, Google Analytics) within Seeka.

  3. In the Seeka dashboard, navigate to Apps in the left-hand menu.

  4. Search for YourKind and click Connect.

  5. Note down your three identifiers: Organisation ID, Public Key, and Instance ID. You'll need these in Step 2.

Step 2: Connect Seeka to YourKind

  1. On your YourKind dashboard, go to Marketing.

  2. Select the Pixel Tracking tab.

  3. Change your tracking selection to Seeka.

  4. Enter your Organisation ID, Public Key, and Instance ID.

  5. Click Update.

⚠️ Caution

You cannot use both Seeka and Meta Pixel tracking at the same time. Activating Seeka will automatically replace any Meta Pixel ID you've previously saved.

ℹ️ Note

Seeka is an independent third-party service with its own paid subscription, separate from YourKind. Visit seeka.co for pricing details.

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