Types of Offerings
Individual Sessions
Single, one-time coaching sessions
Hourly rate
Pay-per-session
Good for: One-time consultations, trial sessions, occasional coaching
Session Packages
Bundles of multiple sessions
3, 6, 12 sessions or custom amount
Discounted vs. individual rate
Validity period (typically 90 days)
Good for: Committed clients, goal-focused work, steady income
Recurring Subscriptions
Ongoing coaching relationships
Monthly subscription
Includes set number of sessions per month
Automatic recurring billing
Good for: Long-term development, executive coaching, retainer relationships
Free Consultations
Discovery calls
15-30 minutes
No charge
Explore fit and approach
Good for: Converting prospects, building trust, clarifying expectations
Creating Your First Package
Step 1: Navigate to Offerings
Go to Offerings in coach navigation
Click Create New Package
Step 2: Basic Information
Package Name
Make it descriptive and appealing
Examples:
"Leadership Transformation Package"
"Career Breakthrough: 6-Session Journey"
"Executive Excellence Program"
Description
What's included
What outcomes to expect
Who it's for
Your approach
Example:
"This 6-session package is designed for mid-level managers ready to step into senior leadership roles. We'll focus on executive presence, strategic thinking, and influencing without authority. Includes personalized assessments, action plans, and between-session resources."
Step 3: Session Details
Number of Sessions
How many sessions included
Common: 3, 6, 12 sessions
Recommend: 6-12 for meaningful transformation
Session Duration
Minutes per session
Standard: 60 minutes
Can offer 45 or 90-minute options
Step 4: Pricing Strategy
Calculate Your Pricing
Single session rate: $150
6-session package options:
No discount: 6 × $150 = $900
5% discount: $855
10% discount: $810
15% discount: $765
Recommended Discount:
3 sessions: 5% discount
6 sessions: 10% discount
12 sessions: 15% discount
Why Offer Discounts?
Incentivizes commitment
Predictable income for you
Better client results (more sessions)
Reduces client acquisition cost
Step 5: Validity Period
How long to use package
30 days: Intensive programs
90 days: Most common (recommended)
180 days: Long-term development
365 days: Executive retainers
What Happens at Expiration:
Client loses unused sessions (or your policy)
Can extend for clients if needed
Client notified 2 weeks before expiry
Step 6: Additional Options
Scheduling Type Choose one:
Flexible: Client books sessions as needed
Pre-Scheduled: All sessions scheduled upfront
Recurring: Regular weekly/biweekly schedule
Payment Options
Full payment upfront (most common)
Split payments (50% now, 50% after 3 sessions)
Monthly installments (for longer packages)
Step 7: Publish Package
Review all details
Make Available toggle ON
Package appears on your profile
Clients can now purchase
Pricing Strategy Guide
Factors to Consider
Your Experience Level
New coaches: $75-150/session
Certified coaches (1-3 years): $150-250/session
Experienced coaches (3-10 years): $250-400/session
Master coaches (10+ years): $400-1000+/session
Your Niche Specialization
General life coaching: Lower range
Executive coaching: Higher range
CEO/C-suite coaching: Premium range
Specialized niches (tech, finance): Premium possible
Your Market
Geographic location matters
Industry you serve
Client seniority level
Enterprise vs. individual clients
Your Credentials
ICF certification adds value
Relevant degrees or licenses
Years of experience
Published work or media presence
Competitive Research
Browse Zant marketplace
Filter by your specialties
Note average rates
Position accordingly (lower, middle, or premium)
Value-Based Pricing
Don't just charge time:
What's the value of promotion your client gets?
What's worth of improved confidence?
ROI of better leadership skills?
Example: If you help clients get promotions averaging $20k salary increase, your $3,000 package (6 sessions) provides 6-7x ROI.
Package Examples & Templates
Career Transition Package
"Career Clarity: 6-Week Program"
6 sessions (60 min each)
$900 ($150/session, no discount - premium positioning)
90-day validity
Includes: Career assessment, resume review, LinkedIn optimization, interview prep
For: Professionals changing careers or seeking promotion
Leadership Development
"Emerging Leader Accelerator"
12 sessions (60 min each)
$1,620 (vs. $1,800 individual, 10% discount)
180-day validity
Bi-weekly recurring schedule
Includes: 360 assessment, leadership plan, monthly progress reviews
For: First-time managers and team leads
Executive Coaching
"Executive Excellence Retainer"
4 sessions/month
$2,400/month ($600/session equivalent)
Monthly recurring subscription
Includes: Unlimited email support, priority scheduling, quarterly reviews
For: C-suite and senior executives
Quick-Start Package
"Leadership Breakthrough: 3-Session Sprint"
3 sessions (90 min each)
$495 (vs. $525 individual, 6% discount)
30-day validity
For: Specific challenge or decision
Good for: New clients testing your service
Offering Management
Making Changes to Packages
Edit Existing Package:
Only affects new purchases
Existing clients grandfathered
Can't change price mid-package
Can update description anytime
Pause/Unpause Package:
Hide from clients temporarily
Useful when at capacity
Doesn't affect purchased packages
Easy to reactivate
Archive Package:
Removes from offerings
Historical record maintained
Can't be purchased
Existing clients unaffected
A/B Testing Packages
Try different approaches:
Test different price points
Vary package sizes (3 vs 6 vs 12)
Different names and descriptions
Track which sells best
Seasonal Offerings
Create limited-time packages:
New Year goal-setting packages
Q4 leadership planning
Summer intensive programs
Back-to-work focus packages
Free Consultation Setup
Why Offer Free Consultations?
Benefits:
Converts more prospects to clients
Builds rapport before commitment
Clarifies expectations
Screens for fit
Industry standard practice
How to Set Up
Go to Offerings
Click Add Free Consultation
Set duration (15-30 minutes)
Add description of what to expect
Set availability (can be different from regular)
Publish
Consultation Best Practices
During the Call:
✅ Ask about their goals and challenges
✅ Share your approach and philosophy
✅ Explain how coaching works
✅ Discuss package options
✅ Answer all their questions
✅ Provide clear next steps
After the Call:
✅ Send follow-up email
✅ Include package links
✅ Offer booking link
✅ Set deadline for special offer (creates urgency)
Subscription Model Setup
Creating Monthly Subscriptions
Best for:
Executive coaching
Ongoing leadership development
Long-term client relationships
Predictable income
Configuration
Monthly Package:
2, 4, or unlimited sessions/month
Fixed monthly price
Auto-billing on same date
Client can cancel anytime (with notice)
Example:
4 sessions per month
$1,200/month
Billed on 1st of month
30-day cancellation notice
Managing Subscriptions
Client Flexibility:
Skip a month (with notice)
Pause for vacation
Upgrade/downgrade tiers
Cancel subscription
Your Management:
Track usage per month
Rollover unused sessions (optional)
Price adjustments (grandfathered pricing)
Display Settings
How Offerings Appear
On Your Profile:
All active offerings shown
Sorted by your preference
Clear pricing and benefits
"Book Now" buttons
In Search Results:
Starting price shown
Number of offerings visible
Attracts right-fit clients
Pricing Display Options
Option 1: Show All Pricing
Transparent and clear
Clients know what to expect
Higher conversion rate
Recommended for most coaches
Option 2: Consultation Only
Hide all pricing
Show only free consultation
Discuss pricing privately
Good for: Premium/custom pricing, enterprise coaching
Payment Processing
How Clients Pay
Package Purchase:
Client selects package
Enters payment information
Charged immediately
Package balance shows in their account
Can book sessions from package
Payment Methods:
Credit/debit cards (via Stripe)
Enterprise billing (for company-sponsored)
Payment plans (if you offer)
Your Earnings
Platform Fees:
Early Stage: 15% platform fee
Premium Pro: 10% platform fee
Deducted automatically
Payout Schedule:
Funds held until session completion
Released 2-7 days after session
Deposited to your Stripe account
Then to your bank account
Advanced Strategies
Tiered Offerings
Create multiple tiers:
Bronze: Quick Start
3 sessions
$450
30 days
Silver: Transformation
6 sessions
$810 (10% discount)
90 days
Gold: Complete Journey
12 sessions
$1,530 (15% discount)
180 days
Bonus: 2 email check-ins per month
Add-On Services
Upsell opportunities:
Between-session email support: +$200/month
Unlimited messaging: +$150/month
Assessment tools: +$100
Customized materials: +$250
Group Coaching Packages
Leverage your time:
4-8 clients in group
6-week programs
$500-800 per person
Higher hourly equivalent
Best Practices
Pricing Psychology
✅ End prices in 7 or 9 ($297 vs $300)
✅ Show savings clearly (Save $180!)
✅ Anchor with highest price first
✅ Offer 3 tiers (most choose middle)
✅ Bundle to increase perceived value
Package Naming
✅ Use aspirational names
✅ Include outcomes/benefits
✅ Keep it professional
✅ Make it memorable
❌ Avoid generic "Package 1, 2, 3"
Description Writing
✅ Focus on client benefits
✅ Use "you" language
✅ Be specific about outcomes
✅ Include what's included
✅ Address objections
❌ Don't just list features