Profile Components
Visual Identity
Profile Photo
Upload a professional headshot (recommended: 400x400px minimum)
Shows in search results and your full profile
First impression for potential clients
Banner Image
Wide cover photo for your profile header (recommended: 1200x300px)
Showcase your brand or coaching environment
Optional but adds visual appeal
Basic Information
Coach Name: Your professional name displayed to clients Title: Your coaching specialty or tagline (e.g., "Executive Leadership Coach") Bio: Your story, experience, and approach (500-1000 words recommended)
Professional Credentials
Certifications
ICF credentials (ACC, PCC, MCC)
Other coaching certifications
Professional qualifications
Display as badges on your profile
Awards & Recognition
Industry awards
Publications or speaking engagements
Notable achievements
Builds credibility and trust
Coaching Details
Coaching Style Select your approach:
Directive
Non-directive
Solution-focused
Transformational
And more...
Specialties Your areas of expertise:
Leadership Development
Career Transitions
Executive Coaching
Work-Life Balance
Team Performance
And more...
Industries Industries you serve:
Technology
Finance
Healthcare
Non-profit
Startup
And more...
Coaching Focus What you help clients with:
Career growth
Leadership skills
Confidence building
Goal achievement
Communication
Languages
Languages you coach in
Expands your potential client base
Video Introduction
Upload a 1-2 minute introduction video
Helps clients connect with your personality
Significantly increases booking rates
Recommended: Keep it authentic and conversational
Social Proof
Reviews & Ratings
Client testimonials appear automatically
5-star rating system
Public display of feedback
Builds trust with new clients
Press & Media
Add links to articles, interviews, podcasts
Showcase media appearances
Establish authority in your niche
Website & LinkedIn
Link to your professional website
Connect your LinkedIn profile
Cross-promote your presence
Pricing & Availability
Pricing Display Options
Public Pricing: Show your rates and packages openly
Consultation Only: Hide pricing, offer free discovery call first
Session Rates
Hourly rate for individual sessions
Package pricing automatically calculated
Clearly displayed to potential clients
Timezone
Your working timezone
Helps clients understand availability
Auto-converts for international clients
Custom Profile URL
Shareable Link
Create a custom slug (e.g., zant.com/johnsmith)
Easy to share on business cards and social media
Professional and memorable
Once set, it's permanent (choose wisely!)
Editing Your Profile
How to Update
Go to Public Profile in your coach navigation
Click Edit Profile button
Make changes to any section
Click Save Changes
Changes appear immediately
Profile Visibility
Marketplace Visible: Toggle to show/hide your profile in coach search
Turn OFF when you're at capacity
Turn ON when accepting new clients
Featured Status: Admins may feature top coaches on the homepage
Profile Best Practices
Photos
✅ Do: Use professional, friendly photos
✅ Do: Show your face clearly
❌ Don't: Use group photos or logos only
❌ Don't: Use overly filtered or edited images
Bio Writing
✅ Do: Tell your story authentically
✅ Do: Explain your approach and philosophy
✅ Do: Mention results you've helped clients achieve
❌ Don't: Just list credentials
❌ Don't: Use jargon or buzzwords excessively
Video Intro
✅ Do: Be yourself and show personality
✅ Do: Explain who you work with and how
✅ Do: Keep it under 2 minutes
❌ Don't: Read from a script
❌ Don't: Use poor lighting or audio
Pricing Strategy
✅ Do: Price based on your experience and value
✅ Do: Offer package discounts to encourage commitment
✅ Do: Consider offering a free consultation
❌ Don't: Undervalue your services
❌ Don't: Hide pricing if you want more bookings
Optimizing for Discovery
Search Ranking Factors
Complete Profile: Fill out every section
Keywords: Use relevant terms in your bio
Reviews: More positive reviews = higher ranking
Activity: Regular logins and responsiveness
Profile Views: Higher engagement improves visibility
Standing Out
Niche Down: Be specific about who you serve
Show Results: Quantify client successes when possible
Update Regularly: Keep content fresh
Engage: Respond to inquiries within 24 hours
Quality Over Quantity: Better to excel in one area than be mediocre in many