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Google Analytics Integration

Connect your organization's Google Analytics properties to Zeeg to track engagements with your Zeeg pages.

Written by Fernando Figueiredo
Updated over 2 months ago

You can connect your Google Analytics (GA) properties to Zeeg to track how invitees engage with your organization's Zeeg pages for all your users and teams.

Zeeg will send details about all your visitor’s actions to Google Analytics when an invitee

  • visits any scheduling page in your organization

  • selects a date

  • selects a time

  • schedules a meeting

To add Google Analytics to your Zeeg pages, you must have a Business subscription. Learn about Zeeg pricing here.


Zeeg supports Google Analytics 4 (GA4)

Property type

Tracking code

Format

Google Analytics 4

Measurement ID

G-xxxxxxxxxx

Google has stopped supporting Universal Analytics properties since July 1, 2023.


How to add Google Analytics tracking code to Zeeg

Adding your Google Analytics 4 (G4) Measurement ID

  1. In your Google Analytics Admin page, find your property's Tracking ID (see how to do that here)

  2. Now, go to Zeeg and find Google Analytics under Integrations on Settings.

  3. After you click on it, enter your Measurement ID here, and click on Save.

Track events and conversions

When you have integrated the Google Analytics tracking code, Zeeg will track all events for your Zeeg organization and reports the visitor actions as an event to Google Analytics.

When an invite...

The event will show on Google Analytics as...

Visits scheduling pages

invitee_scheduling_page

Selects a date

invitee_selected_day

Selects a time

invitee_selected_time

Schedules a meeting

invitee_scheduled_meeting

Note that Google Analytics can take up to 24 hours to update event reports, but you can see live events in real-time. Consult Google’s GA4 Realtime to learn more about it.

Track source, medium, and campaign with UTM parameters.

By appending any of the UTM parameters to your Zeeg links, like:

zeeg.me/your_page/?*utm_source=twitter&utm_medium=social&utm_campaign**=DemoDay*

you can track

  • where the visitor is coming from, e.g. twitter (utm_source)

  • how the traffic is getting to you, e.g. social (utm_medium)

  • which campaign the traffic was generated by, e.g. DemoDay (utm_campaign)

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