The main menu is located on the left side of the screen, with pages organized into 8 categories, allowing you to easily move between different sections:
Dashboard: where you navigate between different accounts, campaigns, and ad groups, as well as analyze, optimize, and manage your campaigns
Inventory Planning: where you can browse all our available inventory and plan upcoming campaigns
Inventory Management: where you manage all targeting related to inventory, including Keyword lists, Deals, Publishers & Placements
Creative Library: where you upload and manage all your creatives
Conversions: where you find your conversion pixel as well as create different conversion definitions
Audiences: where you set up custom audiences for retargeting purposes based on your conversion pixel
Automation Rules: where you set up and manage your automation rules
Admin: where you manage your team, schedule reports, and apply agency and account-wide settings
If you wish to activate the dark mode version of the dashboard - simply click on your username in the top right corner, and toggle “Dark mode” in the dropdown menu.
1. Analytics chart
An Analytics chart allows you to analyse and compare the data on any level. It’s located on the top left corner of the dashboard and is always enabled by default.
Analytics chart supports reporting by any entity allowing for a very granular performance analysis. It should help you understand campaign trends, based on what ad groups, media sources, and content ads perform best on certain days. Keep in mind you can select to report on two different metrics at a time.
To help you quickly surface any potential causes for the change in performance and better understand overall activity on either account, campaign, or ad group view, you can also find all changes that were made on your campaigns in the main chart. The change made is marked on the chart with a dotted line – simply hover over the chart where you see the dotted line and all the changes will be listed in the tooltip.
You can upgrade the graph with publisher reporting, which enables you to easily compare daily performance by publisher. Multiple publishers can be displayed in the chart.
2. Trend indicators
There are 3 elements in the ad group view that allow you to quickly understand trends in how your ad group is performing in real-time, as well as compared to the previous periods.
3. Info box
The info box showcases a recap of your ad group settings without having to navigate into a separate tab. It includes your targeted bidding strategy, as well as device and location targeting.
Delivery status is shown at the top left corner, allowing you to see the status of your ad group as soon as you enter the screen. History, settings, and bidding insights buttons can be found above the info box.
4. Date-picker
To select the correct date range you want to view the data for, navigate to the top right corner of the dashboard and click on the calendar icon. You can choose from a few default date ranges, or set a custom date selection. Keep in mind Last 7/30 Days time ranges do not include today’s date.
Depending on the flight range, it is recommended to filter the data through certain periods rather than looking at the campaign to date. This ensures optimization based on what is performing for your campaigns currently.
You can expect a delay in today’s date in the range of 2-6 hours, depending on our SSP partner. If you’d like to make sure the data you’re viewing is complete, we suggest you look at the data until yesterday’s date. Zemanta operates in the EST time zone.
5. Dimensions
Zemanta One supports many different reporting dimensions. Dimensions are located on the left side of the dashboard. Media Sources Dimension will be available by default, but you can access the rest by clicking on the arrow next to the Media Sources button:
Keep in mind reporting by dimensions is available on all levels of the dashboard.
6. Table Columns
Columns are one of the most important components of the dashboard. They allow you to select the metrics you want to view and make performance analysis much easier. You can choose between a range of different metrics, including complete cost breakdown, engagement metrics, and conversion performance. Read more about each specific metric here.
Make sure to enable all metrics that are important for your campaign’s performance when analysing the data to have a much better understanding of how your campaign is doing.
Keep in mind the data showcased in Columns corresponds to the level or breakdown you’re in. For example, when you’re in the Content Ad tab, Columns will show Content-related data (title, description, brand name, etc.).
5. Breakdowns
Breakdowns allow you to split your data into rows based on the options that matter most to you, such as geolocation, device, or time. This makes it easier to view the data by isolating exactly what you want to see. Your table breakdown choices will vary depending on which tab of our Zemanta One account you're viewing. Read more about Table Breakdowns here.
