Zemanta Pixel is our in-house JavaScript solution that opens up many opportunities for comprehensive tracking and enables more granular data attribution. It also delivers first-party audience building from converted users for the first time to retarget campaigns precisely and more reliably.

To learn how to move from image to JavaScript pixel, click here.

There are a few methods the Zemanta Pixel uses in order to track conversions. It also enables an image pixel fallback in case a browser doesn't support JavaScript execution. In light of browser-level changes, Zemanta has added functionalities that ensure recording conversion events as efficiently as possible keeping discrepancies at the minimum level. The unique clickID parameter in the Zemanta Pixel stores data in a first-party cookie without the need to rely on third-party identification data.

Zemanta Pixel is assigned to every Zemanta account by default. Using it is universal, which means that you can use one Zemanta Pixel on the account level for all top-down campaigns and ad groups. Being universal also means that you only need to install the pixel across your websites once, without implementing or updating the pixel again.

PLEASE NOTE: Your existing image pixels placed across your web pages are still fully functional and firing as conversion definitions.

Zemanta Pixel JavaScript snippet code looks something like this:

You can access your Zemanta pixel JavaScript code by navigating to the Engagement Tracking section from the Main Menu and clicking on the View Tag icon in the Actions column.

The JavaScript code needs to be implemented in the header section of every webpage you want to measure or in your website’s template header section. You only need to complete this action once. We suggest you do it as soon as possible but you can always return and find the code in the dashboard.

Before you can add the pixel to your website, you'll need to have the ability to edit your website. Either you or your webmaster will need to be able to add the tag to your website code.

Since this is a universal pixel, there is no option to add new pixels or remove the existing ones. You will be able to track and attribute events and conversions for different scopes and campaigns by defining specific conversion definitions.