JavaScript Zemanta Pixel is replacing image pixels. Zemanta Pixel enables you to achieve the best tracking results in tracking, reporting, and campaign optimization. You can learn more about Zemanta Pixel here. If you are still not convinced about using JavaScript, you can access the old image pixel and continue with the same workflow as before.
I have image pixels already implemented on my websites:
1. Navigate to the Conversions tab in the main menu on the left side of your screen.
2. In the list, find the conversion definition that is linked to your existing image pixel already implemented on your website.
You will recognize these conversion definitions by their name. They should have information on the conversion window appended in the name. Also, if you click on the Edit button from the Actions column, you will notice the event name being a number ID linked to the image pixel event number and not a particularly given name.
3. Click on the View tag button in the Actions column.
4. A code tag will pop up. You will need to extract the image pixel code manually from the snippet as shown in the screenshot below and implement the pixel on your website.
I don't have image pixels already implemented on my websites:
1. Navigate to the Conversions tab in the upper-right hamburger menu or within the Management Console.
2. Add a new conversion definition by clicking on the + Add new conversion definition button.
3. Set up a new conversion definition by choosing Event as the conversion method.
4. Set a custom event name.
5. Complete the setup by clicking on the Save button.
6. A JS snippet code will pop up as shown here.
7. Extract the image pixel as shown in the screenshot below.
8. Copy and paste the image pixel on your website.
If you have additional questions, check the Engagement Tracking FAQ.