At Zemanta, we don’t believe efficiency means doing as much as you can. Rather, we see efficiency in automating frequent manual tasks so you can focus on aspects of your business that bring the most value to your customers. This is where our Automation Rules tool comes into play.

Today, we’re taking you through some of the most popular rules our customers love to use to make their campaign management a breeze and campaign performance a success (scroll to the bottom of this article for a quick video about how to create a rule in the Zemanta dashboard).

PLEASE NOTE: If this is your first time using Automation Rules, we suggest you first read our Overview of Automation Rules article to get familiarized with the feature.

Here are our top 6:

Click on each of the examples to get a detailed how-to guide!

1. Increase modifiers on placements with the highest conversion rate

Set a rule that will automatically check performance on the placement level and increase buying where the engagement rate is high.

2. Increase ad group’s daily budget if your primary KPI was met

If you spend a lot of time adjusting daily caps based on performance, you can easily create a rule that will adjust the ad group’s budget for you.

3. Automate increasing or decreasing the daily budget of an ad group by a percentage

This rule allows you to set several different conditions for your ad group, which will then trigger a specific increase or decrease in the percentage of the daily budget rather than using a flat number for your adjustments.

4. Build allow lists of best performing publishers

Create a rule that will automatically build allow lists including publishers that are bringing the most value to your business. You can easily reuse those lists for other campaigns to maximize performance.

5. Pause ads that aren’t converting

Automate pausing ads that aren’t bringing conversions and dedicate your advertising budgets to those bringing the most value.

6. Schedule emails to check in on performance

Rules can help you automate manual optimization tasks, but they will also notify you when things don’t go as expected. For example, you can create a rule that will send you an email whenever one of the ad groups is outside of the required metrics so you can take immediate action, ensuring stable performance.

Note: The rules laid out above should provide a good start for automating aspects of your Zemanta campaigns. Make sure to explore the tool and make adjustments according to your KPIs and business needs.

And remember – rules are here to help, not replace the human touch. Start out by taking a couple of simple rules discussed in this post, test them and experiment with them until you feel comfortable enough with the idea of automation.

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