An introduction to click tracking
This guide explains the basics of click tracking and how to use it.
What is click tracking?
Click tracking shows you how recipients interact with the links in your emails. When you turn on click tracking, you can:
See which links in your emails are being clicked.
See which recipients are engaging with your content.
See how many times each link is clicked.
Default behaviour
Click tracking is turned off by default. To use it, turn it on manually for each email campaign.
Why use click tracking?
Understand subscriber engagement: Click tracking shows you how your subscribers engage with your content. Knowing which links get clicked helps you gauge interest and tailor your content.
Analyse link performance: Click tracking shows you which links are most popular with your subscribers. This helps you improve your email layout and focus your content on what engages people most.
When click tracking doesn't work
Click tracking won't work in these situations:
Click performance is turned off: If you don't turn on click performance tracking when you send or schedule the email, no click data is collected.
Test emails: Click tracking doesn't apply to test emails. To test click tracking properly, send a dummy campaign to a few selected contacts.
Trigger links: Click tracking doesn't currently support trigger links. Trigger links already use their own redirection and tracking.
Links that don't start with http:// or https://: Click tracking only works for URLs that begin with http:// or https://. Links without these prefixes, such as direct links or links saved in custom values, can't be tracked.
Unsupported links: Click tracking doesn't cover clicks on email addresses (mailto: links) or anchor links. Make sure all links in your campaign use full (absolute) URLs.
System-generated links: Links the system creates, such as preview links and unsubscribe links, aren't tracked.
Syntax errors or typos: Links with errors or typos may be broken, which stops clicks being tracked. Double-check all your URLs before sending.
Magic links: In some cases, links that contain custom values or custom fields might not work. We recommend testing them by sending a dummy email campaign first.
How to use click tracking
Go to the Email Marketing section.
Create a new campaign and click send or schedule.
Turn on click tracking before sending.
After sending, open Campaign Statistics by clicking the three dots next to your campaign.
Click Click Performance to analyse how your links performed. The click performance report shows every individual link along with overview details.
Click an individual link to see which contacts clicked it.
Frequently Asked Questions
Does click tracking work for all campaigns?
No. Click tracking doesn't currently work for RSS or A/B testing campaigns.
Do custom values or trigger links work?
Custom values are supported with click tracking. Trigger links aren't supported yet.
Do campaigns sent through workflows show these metrics?
No. Click tracking doesn't support automated campaigns sent through workflows. For now, it only works with standard email marketing campaigns.
Will I see click results for every campaign I've sent?
No. The Click Performance tab won't show any results for emails sent before 13 June 2024, or for campaigns where you didn't turn on click tracking.