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[00:01]

1. Select New Campaign and then your relevant template, e.g. Fitness

2. Select the template that best fits your offer or has the ad text you wish to use

3. Change the campaign type to Landing Page. Add your daily budget. We recommend $30 to $50 depending on your audience size.

4. Grab your landing page link from Sites > Funnels and add it to the website field. The radius is calculated in miles and can be left as 4. You can adjust this in Ads Manager if needed.

[02:00]

5. If you would like to customise your ad content, select Optional Info

6. Expand the Ad Media section and choose Upload Media if you would like to use your own images

7. Expand the Ad Text section to customise the text to suit your business and offer

8. To use your own custom privacy policy link, grab your funnel’s privacy policy URL from Sites > Funnels and add it to the Privacy Policy URL field

9. Expand the FB Pixel section and select your pixel from the drop down

10. You can now select Launch Campaign
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[07:40]

11. To customise your ad further (recommended), go to Ads Manager. You can rename your campaign using the pencil icon if the generated campaign name does not match your offer

12. Go to the Ad Set, to customise your audience and check you are targetting the correct location. You will want to also check your campaign budget is appropriate for your audience size. A rough guide is $10 per 10,000 people.
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13. Rename your Ad Set to match the your audience, for example, Women 25-50 6km Radius

[15:00]

14. Rename your ads to something identifiable, this is so when you look at Facebook Reporting in ZipLeads you will know which ad is performing best by its recognisable ad name

15. Select your Instagram Account on each ad

16. Ensure all changes to the Ad Set and Ads are published. The Ads should say Processing or In Review.

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