Launching a Lead Form Ad in the Ads Launcher

Select Ads Launcher from the left hand menu

Select ‘Launch New Campaign’

Select 'Facebook & Instagram' as your platform

Step 1 - Select your Category (e.g., 'Fitness')

Step 2 - Select an Ad Template by selecting the image or the blue select button

The template library is designed around effective offers and text variants

Click 'see more' within your template options to view the whole template

Step 3a - Customise Campaign Details

Keep 'Campaign Type' as Lead Form

Add in a Daily Budget - we recommend $30 - $40 based on your audience size

Update the Website link to the URL of your Funnel 'Book A Call' Page

Step 3b - Customise Location Settings

Select Address and type out your address within the search box to add a base target for your location

The location radius will default to +4mi (4 miles) - it is recommended that this distance is not updated as the audience size will be further customised within Facebook Ads Manager

Step 3c - Customise Ad Preview

Select the pencil icon next to the Ad Text to view and customise full Ad Text

Click 'Ok' on the pop-up Ad Text composer to save any changes made

To add in Ad Media click the pencil icon next to the image

This will open your Ads Launcher Media Library as a pop-up window

Within the Media Library pop up you can browse images what have already been uploaded within the 'Client Library' tab or upload new images/videos from your computer directly within the 'Upload Media' tab

Select 4-5 images by clicking on your chosen images and click apply

The number of images selected correlates with the number of Ads that will be created within your campaign (e.g., Selecting four images will create four different Ads within your Ad Set for a campaign)

Use the arrow icons in the Ad Preview section to see what your images will look like on your Ad

Step 3d - Customise Advanced Settings by clicking the drop down menu

Update your campaign name based on your offer (Only you can see your campaign name)

Update your lead form - you can choose type 'Edit Lead Form Name' (to edit the name of the lead form selected) or 'Select Lead Form' if you already have a lead form connected to the platform

The custom audience settings can be edited within Facebook Ads Manager - If you have previously set up a Custom Audience setting within Facebook Ads Manager, you can select this from the dropdown menu.
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Update the Privacy Policy to the URL of your Funnel 'Privacy' Page

A Pixel is not needed for a Lead Form Ad

Once these settings have been updated, scroll up and click the blue 'Launch Campaign' button
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Once your campaign has finished launching, you will see it within your Ads Launcher Dashboard where you have the option to toggle it on and off
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Go to Settings > Integrations > Facebook Forms Fields Mapping
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Find your Facebook Lead Form and select the green 'Map Fields' button on the right
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Within the pop-up, ensure that the fields are matching correctly (e.g., Full name in both Form Fields and CRM Fields)
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Click the 'Go Back' button on the top of the left hand side menu to exit the Settings menu

Click into Automation and search for the 'Funnel Opt-in Form - Completed'

Click into the title of the 'Funnel Opt-in Form - Completed' workflow to open it

Click the blue 'Add New Trigger' button at the top of the workflow

In the pop-up on the right hand side of the screen search for the word 'Facebook' in the search bar and select the event 'Facebook Lead Form Submitted'

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Update the filters - Select the dropdown to the right of the filter 'Page is' and select your Facebook Page

You can keep the 'Form is' filter set as 'any' unless you have multiple Ads Campaigns running simultaneously. If so, select the specific lead form linked to the campaign you are launching

Click the blue 'Save Trigger' button on the action and the blue 'Save' button on the entire workflow