Page Users and Fans

Page Fans

The total number of people who liked your page.

Page Fans by Locale

People who liked your page breakdown by language settings. 

Page Fans by City

People who liked your page breakdown by location settings. 

Page Fans by Country

People who liked your page breakdown by country settings. 

Page Fans by Gender and Age

People who liked your page breakdown by gender information provided in their personal settings.

Fans Add vs. Removes

The number of new followers minus the number of people who unfollow.

Page Fans by Like Sources

People who liked your page breakdown by like source. 

Page Fans by Unlike Sources

People who unliked your page breakdown by like source. 

Page Fans Online

The number of people who liked your page who were active on Facebook on a given day, broken down by hour.

Page Fans Online per Day

A number of people who liked your page who were active on Facebook on a given day.

Page Reach and Impressions

Page Impressions

The number of times that your content was on-screen.

💡 This data can be influenced by paid promotions on Instagram. So, if you promote some content on Instagram, impressions and also reach metrics will be influenced and shown in the data for a connected Facebook page.

Page Impressions by Story Type

The number of times that your content was on-screen broken down by Story type.

Page Impressions by Frequency Distribution

The number of times that your content was on-screen broken down by how many times people saw any content on your page.

Page Impressions by Viral Frequency Distribution

The number of times that your content was on-screen via a story published by a friend is broken down by how many times people saw any content on your page.

Page Reach

Daily count of unique people who had any content from your Page or about your Page on their screen. 

💡 This data can be influenced by paid promotions on Instagram. So, if you promote some content on Instagram, reach and also impressions metrics will be influenced and shown in the data for a connected Facebook page.

Total Reach is a sum of daily unique results.

Paid Reach is a sum of daily unique people who had a paid post from your Page enter their screen. 

Organic Reach is a sum of daily unique people who had an unpaid post from your Page enter their screen.

Viral Reach is a sum of daily unique people who had any content from your Page or about your Page enter their screen because their friend likes or follows your Page, engages with a post, shares a photo of your Page, and checks into your Page.

Page Reach by Day of Week

Daily count of unique people who had any content from your Page or about your Page on their screen broken down by days of a week.

Page Reach by Story Type

Daily count of unique people who had any content from your Page or about your Page on their screen broken down by story type.

Page Reach by City

Daily count of unique people who had any content from your Page or about your Page on their screen broken down by location settings.

Page Reach by Age and Gender

Daily count of unique people who had any content from your Page or about your Page on their screen broken down by gender settings.

Top referring external domains sending traffic to your Page

Showing top external domains which are bringing the most traffic to your page.

Page engagement

Engaged Users

Daily count of unique people who engaged with your page. These are people who clicked or created a story anywhere on your page (this includes liking your page).

Engagement Rate

Engagement Rate on Facebook is calculated as the number of daily Engaged Users divided by the daily reach. Then multiplied the whole thing by 100 to turn it into a percentage.

Formula: Daily Engaged users / Daily Reach * 100

Consumption by Type

The number of times people clicked on any of your content broken down by type.

Other clicks – the number of times people clicked on any post information, such as the number of likes, shares, comments, date and time of publishing, page name, See more, location

Consumers

Daily count unique of people who clicked on your posts (anywhere within a post).
Includes: Link clicks, Other Clicks, Photo Views, and Video Plays.

(Other clicks – clicks on any post information, such as the number of likes, shares, comments, date and time of publishing, page name, See more, location)

Negative Feedback by Type

Daily count of times people took a negative action broken down by type.

Places Check-in Total

Daily count of times people checked into your location.

Page Posts

The most engaging time slots for your posts

The total number of posts interactions broken down by an hour on a weekday.

Note: Data is available for Timeline posts only. Dark posts (unpublished posts) are not included.

Admin Posts by type

The daily count of published posts broken down by post type.

Note: Data is available for Timeline posts only. Dark posts (unpublished posts) are not included.

Posts Impressions

The total number of times people saw your posts.

Total Impression is a sum of daily results.

Paid Impressions are the number of times people saw your posts via paid distribution per day.

Organic Impressions is the number of times people saw your posts via unpaid distribution per day.

Viral Impressions is the number of times people saw your posts that entered their screen because their friend interacted with it per day.

Posts Reach

Daily count of unique people who had any post from your Page on their screen. 

Total Reach is a sum of daily unique results.

Paid Reach is a sum of daily unique people who had a paid post from your Page enter their screen. 

Organic Reach is a sum of daily unique people who had an unpaid post from your Page enter their screen.

Viral Reach is a sum of daily unique people who had any post from your Page enter their screen because their friend likes, shares, engagements with a post.

Posts Impressions Frequency Distribution

The total number of times people saw your posts, broken down by its frequency.

Interactions

The total number of times people took positive action broken down by type.

Reactions by type

The total number of times people responded to your post broken down by type - Like, Love, Haha, Sad, Angry.

The average number of interactions per post

The average number of times people took positive action per post.

Note: Data is available for Timeline posts only. Dark posts (unpublished posts) are not included.

Admin posts

The most successful admin posts based on received reactions.  

Note: Data is available for Timeline posts only. Dark posts (unpublished posts) are not included.

Complete list of admin posts

The full list of admin posts published on page’s Timeline in selected date range with given posts statistics.

Total Reach

The number of unique people who saw a given post in their news feed. 

Organic Reach

The number of unique people who saw a given post in their news feed via unpaid distribution. 

Viral Reach

The number of unique people who saw a given post in their news feed because their friend likes, shares, engages with a post.

Paid Reach

The number of unique people who saw a given post in their news feed via paid distribution. 

Page and Post Stories and “PTAT”

Page Stories

A number of stories are generated about your Page, broken down by type.

After someone's interaction with a Page or Page's content, a "story" is created that can be shown on other people's News Feed, for example, "Nick liked a photo" or "Ann was tagged in a photo."

List of actions that can trigger a story:

  • Likes your Page

  • Likes, comments on or shares your Page post

  • Answers a question/poll you’ve asked

  • Responds to your event

  • Mentions your Page

  • Tags your Page in a photo

  • Checks into or recommends your Place

  • Posts on the page timeline

Page Storytellers (PTAT)

The number of unique people who have created a story about your page, broken down by story type.

Page Storytellers (PTAT) by Age Gender

The number of unique people who have created a story about your page, broken down by gender and age.

Page Storytellers (PTAT) by City

The number of unique people who have created a story about your page, broken down by city.

Page Storytellers (PTAT) by Country

The number of unique people who have created a story about your page, broken down by country. Only the top 45 countries are included in the statistics.

Page Storytellers (PTAT) by local

The number of unique people who have created a story about your page, broken down by language settings. 


If you have any questions, don't hesitate to contact us via the in-app chat or email support@zoomsphere.com. 🙂

LEARN MORE:

Analytics: Key Features

Analytics: How to Create a New Analytics App
Reporting Glossary: Instagram Insights Metrics

Analytics: Why Facebook Reach Differs in Zoomsphere and on Facebook
Analytics: Why a Local Facebook Page Displays Global Data for Number of Fans

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