Followers

Follower’s trend

Daily trend of the total number of people who followed your account.

New followers

The total number of new followers each day is within the specified range.

Profiles views

The total number of users who have viewed the Business User's profile within the specified period.

Online followers

The total number of the Business User's followers who were online during the specified range.

Email contacts

The total number of taps on the email link in the Business User's profile (BIO).

Directions link

The total number of taps on the directions link in the Business User's profile (BIO).

Call links

The total number of taps on the call link in the Business User's profile (BIO).

Message clicks

The total number of taps on the text message link in the Business User's profile (BIO).

Website clicks

The total number of taps on the website link in the Business User's profile (BIO).



Audience

💡 Please note that the sum of fans is just an estimate metric Instagram has provided us with. The sum of fans from the graphs here maybe does not correspond with the current number of fans. Metrics support data only for yesterday. Some fans may not have gender or birth date stated.

Followers by Local

The locales by country codes of the Business User's followers. Does not include the current day's data.

Followers by City

The cities of the Business User's followers. Does not include the current day's data.

Followers by Country

The countries of the Business User's followers. Does not include the current day's data.

Followers by Gender and Age

The gender and age distribution of the Business User's followers. Does not include the current day's data.


Profile Reach and Impressions

Impressions

Total number of times the Business User's content (i.e. posts, stories, and promotions) have been viewed. Includes ad activity generated through the API, Facebook ads interfaces, and the Promote feature. Does not include profile views.

Reach

Total number of times the Business User's content (i.e. posts, stories, and promotions) have been uniquely viewed. Includes ad activity generated through the API, Facebook ads interfaces, and the Promote feature.


Page Posts

💡 Please note that the data shown here are fully organic due to official Instagram API limitations.

Admin posts

The full list of posts published in the selected date range with given post statistics.

Interactions

The total number of interactions (likes + comments) the post received from organic and paid distribution.

Likes

The total number of likes the post received from organic and paid distribution.

Comments

The total number of comments the post received from organic and paid distribution.

Impressions

The total number of times the post has been seen.

Reach

The total number of unique accounts that have seen the post.

Saved

The total number of unique accounts that have saved the post.

Video views

The total number of times the video has been seen. Returns 0 for videos in carousel albums. (Videos only)

Carousel Engagement

The total number of likes and comments on the carousel album.

Carousel Impressions

The total number of times the carousel album has been seen.

Carousel Reach

The total number of unique accounts that have seen the carousel album.

Carousel Saved

The total number of unique accounts that have saved the carousel album.


Post Level Stats

💡 Please note that the data shown here are fully organic due to official Instagram API limitations.


Admin Posts by type

The daily number of published posts is broken down by type.

Top Photo Filters

Most used Instagram photo filters on your posts.

Most Engaging Photo filters

Most photo filters generating the most interactions in your account.

Top Video filters

Most used Instagram video filters on your posts.

Most Engaging Video filters

The video filters generating the most interactions in your account.

Top Hashtags

The most used hashtags used in your account.

Most Engaging Hashtags by Interactions

The hashtags generating the most interactions in your account. 

Account Interactions

The number of interactions your posts received, broken down by type. 

The average number of interactions per post

The average number of interactions your account receive per post in the selected date range.

The most engaging time slots for your posts

The total number of interactions your posts received in the selected date range, broken down by weekday and hour.

Interactions by Day of the Week

The total number of interactions your posts received in the selected date range, is broken down by weekday.

Interactions by Hour of the Day

The total number of interactions your posts received in the selected date range, broken down by hour in a day.


Profile Stories

Admin Stories by type

The total number of published stories is broken down by type.

Reach

The total number of unique accounts that have seen the story.

Impressions

The total number of times the story has been seen.

Replies

The total number of replies to the story.

Exits

The number of times someone exited the story.

Taps Forward

The total number of taps to see this story's next photo or video.

Taps Back

The total number of taps to see this story's previous photo or video.


If you have any questions, don't hesitate to contact us via the in-app chat or our email support@zoomsphere.com. 🙂

LEARN MORE:
Analytics: Why Facebook Reach Differs in Zoomsphere and on Facebook
Analytics: Why a Local Facebook Page Displays Global Data for Number of Fans

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