Followers

Follower’s trend

Daily trend of total number of people who followed your account.

New followers

Total number of new followers each day within the specified range.

Profiles views

Total number of users who have viewed the Business User's profile within the specified period.

Online followers

Total number of the Business User's followers who were online during the specified range.

Email contacts

Total number of taps on the email link in the Business User's profile (BIO).

Directions link

Total number of taps on the directions link in the Business User's profile (BIO).

Call links

Total number of taps on the call link in the Business User's profile (BIO).

Message clicks

Total number of taps on the text message link in the Business User's profile (BIO).

Website clicks

Total number of taps on the website link in the Business User's profile (BIO).

Profile Reach and Impressions

Impressions

Total number of times the Business User's content (i.e. posts, stories and promotions) have been viewed. Includes ad activity generated through the API, Facebook ads interfaces, and the Promote feature. Does not include profile views.

Reach

Total number of times the Business User's content (i.e. posts, stories and promotions) have been uniquely viewed. Includes ad activity generated through the API, Facebook ads interfaces, and the Promote feature.

Audience

Followers by Local

The locales by country codes of the Business User's followers. Does not include current day's data.

Followers by City

The cities of the Business User's followers. Does not include current day's data.

Followers by Country

The countries of the Business User's followers. Does not include current day's data.

Followers by Gender and Age

The gender and age distribution of the Business User's followers. Does not include current day's data.

Profile Posts

Admin Posts by type

The daily number of published posts, broken down by type.

Top Photo Filters

Most used Instagram photo filters on your posts.

Most Engaging Photo filters

The photo filters generating the most interactions in your account.

Top Video filters

Most used Instagram video filters on your posts.

Most Engaging Video filters

The video filters generating the most interactions in your account.

Top Hashtags

The most used hashtags used in your account.

Most Engaging Hashtags by Interactions

The hashtags generating the most interactions in your account.Β 

Account Interactions

The number of interactions your posts received, broken down by type.Β 

The average number of interactions per post

The average number of interactions your account receive per post in selected date range.

The most engaging time slots for your posts

Total number of interactions your posts received in selected date range, broken down by weekday and hour.

Interactions by Day of the Week

Total number of interactions your posts received in selected date range, broken down by weekday.

Interactions by Hour of the Day

Total number of interactions your posts received in selected date range, broken down by hour in a day.

Admin posts

The full list of posts published in selected date range with given posts statistics.

Interactions

Total number of interaction (likes + comments) the post received from organic and paid distribution.

Likes

Total number of likes the post received from organic and paid distribution.

Comments

Total number of comments the post received from organic and paid distribution.

Impressions

Total number of times the post has been seen.

Reach

Total number of unique accounts that have seen the post.

Saved

Total number of unique accounts that have saved the post.

Video views

(Videos only) Total number of times the video has been seen. Returns 0 for videos in carousel albums.

Carousel Engagement

Total number of likes and comments on the carousel album.

Carousel Impressions

Total number of times the carousel album has been seen.

Carousel Reach

Total number of unique accounts that have seen the carousel album.

Carousel Saved

Total number of unique accounts that have saved the carousel album.

Profile Stories

Admin Stories by type

Total number of published stories broken down by type.

Reach

Total number of unique accounts that have seen the story.

Impressions

Total number of times the story has been seen.

Replies

Total number of replies to the story.

Exits

Number of times someone exited the story.

Taps Forward

Total number of taps to see this story's next photo or video.

Taps Back

Total number of taps to see this story's previous photo or video.


If you have any questions, don't hesitate to contact us via the in-app chat or our email support@zoomsphere.com. πŸ™‚

LEARN MORE:

Analytics: Key Features

Analytics: How to Create a New Analytics App
Reporting Glossary: Facebook Insights Metrics
Analytics: Why Facebook Reach Differs in Zoomsphere and on Facebook
Analytics: Why a Local Facebook Page Displays Global Data for Number of Fans

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