What Is a Dark Post

A dark post is a paid post published to Facebook, but it is not visible on your Timeline.

Dark Post in ZoomSphere

  • Dark Posts work only with Facebook.

  • When creating a post, choose only one Facebook profile. If you choose multiple social media profiles, you will not see the option for Promoted-only posts.

  • Create any post format except photo albums.

  • Read about how to create it here.

Benefits of a Promoted-only Post

Your timeline stays nice and clean.

You can keep your ads and content on your timeline separated. This way, you only show what you really want, without risking that different audiences will not like what they see.

Testing and optimizing.

Using dark posts is a perfect way to test and optimize your campaigns. You can try different strategies, A/B test different versions of content... Unlimited possibilities, really. This is the way to improve!

Targeting options.

It's easy to target different people with each dark post. You can use different offers, messaging... Especially useful if you have a diverse audience and various strategies for each.

Don't show your followers things they don't need to see.

Yeah, we all understand this, don't we? 😉


If you have any questions, don't hesitate to contact us via the in-app chat. 🙂

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