CUSP is designed to meet you where you are.
Whether you want to take an active role in choosing your investments or prefer a more guided approach, you have the flexibility to decide what works best for you.
If you prefer to invest on your own
If you enjoy researching and selecting your own investments, CUSP gives you the tools to take charge.
With CUSP, you can:
Access 10,000+ U.S. stocks and ETFs, all commission-free
Start investing from as little as $1 using fractional shares — even in high-priced stocks like Apple or Tesla
Build a diversified portfolio over time, regardless of your budget
Get clear, AI-powered market insights to help you understand what’s happening
Speak with a licensed financial advisor whenever you need personalised guidance
If you prefer a managed approach
If you’d rather have your investments handled for you, a Tailored Portfolio may be the right fit.
Here’s how it works:
Answer a short questionnaire about your goals and risk tolerance
CUSP builds a portfolio designed around your individual profile — not a generic template
Your money is automatically invested and diversified across carefully selected assets
Choose between a conventional portfolio or a Shariah-compliant option, guided by a trusted Shariah Advisory Board
Once set up, your Tailored Portfolio works quietly in the background.
There’s no need to monitor the markets daily — though you’re always welcome to check in whenever you like.
You can do both
CUSP allows you to invest on your own and have a Tailored Portfolio at the same time — all within one account. This flexibility lets you use different approaches for different goals, without needing multiple platforms.
What every CUSP user enjoys
Commission-free trading on U.S. stocks and ETFs
Access to licensed financial advisors
AI-powered insights to help you understand the markets
The option to earn interest on uninvested cash (when enabled in settings)
No leverage or borrowing — you only invest the money you deposit
Everything managed through one simple account
Your investments are protected
CUSP is regulated by the Dubai Financial Services Authority (DFSA).
Your assets are held separately with Alpaca, a regulated U.S. custodian, and remain fully yours at all times.
Your protection includes:
SIPC insurance up to $500,000 (including up to $250,000 for cash)
Full separation of your assets from CUSP’s operating funds
Note: SIPC protection covers broker insolvency, not market losses.