How to create a promo code as a company?
If you use Shopify, Woocommerce, Prestashop, or Magento as your webshop system, you can be "discount code integrated" to use discount codes for your influencers to share with their followers. These codes must be created on the platform as well as in your own webshop system. This ensures that the influencers receive commission for the sales they generate if a buyer goes around the influencer's link.
Here's how to create your promo codes on the platform:
Click on Promo Codes up in the menu
Click "Add Promo Code"
Select the influencer
Enter the discount code, for example, "Peter Petersen"
Under "Description," explain the promo code, for example, "This promo code gives a 20% discount on the entire shop."
Under "Type," select the way the influencer will be compensated: either a percentage per sale or a fixed amount per sale . You should select the same compensation type as the one on your campaign.
If the influencer, for example, receives 20% per sale on your campaign, select percentage per sale and enter 20 in the field.
If the influencer, for example, receives 50 kr. per sale on your campaign, select fixed amount per sale and enter 50 in the field.
Click "Create," and now the promo code has been added.
How to use promo codes:
Promo codes can be used in many ways. They can be active during periods or all the time during the collaboration or campaign period. If you want exclusive promo codes, you can use them during periods at different times when it makes sense regarding your branding strategy. You will typically be able to control the number of sales, whether the promo codes are active for a given period, or not.
Note: You can use promo codes in your influencer marketing through Make Influence even if you have a different type of webshop system, and the promo codes cannot be created on the platform. It is essential to inform the influencers whether you are adding any sales generated solely on promo codes or not.
Regardless, remember to tell the influencers to ensure that their followers use their unique link (in story or bio).
See in the video below how to add a promo code to the platform: