Having a successful collaboration with an creator is essential if you want to promote your products and ensure that they reach the right target audience. There is no specific formula for a good collaboration, but below we have gathered some advice on how to establish a good relationship with your collaborators:

Carefully consider what you can offer the creators and focus on an attractive collaboration for both you and them. Make sure to align expectations with the creators before starting the campaign. This way, both you and the creator know what it takes for your collaboration to be a success.

Having a physical product makes promotion easier and more natural for creators. It's hard to promote a company if the creator hasn't had the product in their hands, tried it on, or seen it. If you want to create a long-term collaboration, make an agreement to send products in a steady stream so the creator can promote continuously. Agree on this individually with each creator on your campaign.

Communicate with the creators both before and during the collaboration through the messaging system on the platform to help them with any questions and to maintain the collaboration. Remember, you're communicating with people. So, it's important to try to build a good relationship, as you would with a business partner. So remember to be friendly and accommodating.

Praising words, a higher commission, or more products can be a good motivator for an creator who already performs well for you! Make sure to keep them motivated during the collaboration. If you see they have created cool content or are getting a lot of clicks, try to motivate them to promote again, so they end up generating sales for you.

Collaborating with creators can be a great way to promote your products and increase brand awareness. By following these tips and taking the time to establish a good relationship with your creators, you can create a successful collaboration and ensure your campaigns will be successful.