To ensure a successful collaboration with the creators, it is crucial to create clear expectations and communicate openly with your creators. Here are some tips on how your company can align expectations with creators:
1. Open dialogue from the start
Remember to set expectations with each creator you enter into a collaboration with. Initiate an open dialogue from the start of the collaboration. Eg. ask how they see the progress of the collaboration, hear them when they expect to promote and how many times they expect to promote.
Please see this article on how to write with the creators.
2. Specific focal points
If there are specific aspects of your business you'd like them to focus on, let the creator know.
Have a dialogue about these wishes and use the platform's chat function to communicate.
3. Requirements for the campaign
Consider including campaign requirements to ensure your expectations are met.
Some examples of requirements could be:
Minimum 3 stories spread over different days.
Posting on feed or multiple stories is welcome, but not a requirement. The more you post, the easier it is to generate sales.
Collection of the package no later than 7 days after notification of arrival.
The first post must be made within the first 14 days of receipt, unless otherwise agreed.
However, it must be said that many companies also experience a very good response from the creators, by giving the creators creative freedom, as they typically know what works best for their target audience.
5. Flexibility
Be open to dialogue and adjustments, as agreements can vary individually from creators to creator. If there is a need for changes in expectations, this must be clearly communicated.
6. Follow-up and feedback
Be proactive and try to devise a long-term strategy regarding how you can get long-term and rewarding collaborations. (For example, use discount codes to reactivate your creators over a longer period, follow up with them after they have promoted and motivate them to promote again and again, etc.).
By investing time in matching expectations and clear communication, your business can achieve more successful creator collaborations that generate positive results for your business.