When preparing for an creator campaign, it is essential to identify your goals and objectives from it. Is your goal sales or branding? It has a significant impact on which creators you should invite.

In this case, you should be very data-oriented when choosing your creators. Make sure they have high exposure rates (500,000+), and that the creatorsfollower demographics match your target audience. Additionally, it is extremely important to be open to the profiles that the creators have and not be locked into the idea that the creator does not "fit in" with your brand. This can exclude many talented creators who are experts at generating sales!

It should be emphasized that even if the focus is on branding, it does not mean that there is no opportunity to generate sales from the campaign. This is definitely not the case! However, there may be a tendency to exclude creators who are great salespeople when rejecting an creators collaboration because their universe does not match the brand. With that said, there is significant brand value in finding an creators who matches your brand according to your own thoughts. Additionally, there is also the opportunity to create content among the slightly smaller creators (250,000 exposures and below) that you can use for your business.

Make sure you have a good balance of smaller and larger creators to get the most out of both worlds! We recommend an 80/20 balance between creators focused on sales and those focused on branding. With that said, you should aim to have about 15 active creators in your campaign.

By keeping your goals in mind and understanding the strengths of each type of creator, you can create a successful creator campaign that produces maximum results. And Remember: don’t be afraid to experiment with different creators. You may be surprised at the outcomes!