[Ads] Cost Per Stream (CPS): What It Is and How to Use It

We've added a new metric to your campaign dashboard: Cost Per Stream (CPS).

CPS now appears alongside your other cost columns, keeping all cost data grouped together and easy to compare at a glance. The columns are now ordered as:

CPS tells you how much you're spending for every stream your campaign generates.

CPS = Spend ÷ Streams

The lower the CPS, the more stream value you're getting out of your budget.

You'll find the CPS column in the Countries Tab of your campaign dashboard, displayed next to the other cost metrics for each tier and country.

CPL tells you what it costs to bring a listener in. CPS tells you what that listener actually delivers in streams.

A country might have a cheap CPL but a high CPS. Meaning listeners come easy, but they don't stick around to stream. CPS helps you spot that gap and put your budget where it performs best.

Indonesia has the cheapest listeners, but the Netherlands and Brazil deliver more streams per dollar spent. CPS makes that visible in one number.

Quick tip: Pair CPS with Streams per Listener (S/L) to get the full picture. A high S/L means your music is getting replays. CPS tells you what that replay behavior costs to generate. Together, they're your sharpest signal for where to double down.